Spirits

Light weight and shatter resistance join with great shelf impact.
Package Case Study
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Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.
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Beverage Roundtable: Hold your liquor!
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Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.
Moonshine jug won NACD award.
Package Case Study
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New thinking for moonshine jug

White lightning strikes again with the introduction of the Original Moonshine clear corn whiskey marketed in a bootlegger-style jug.
Package Case Study
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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.
Cold and hot varieties are distinguished by blue and red, respectively.
Package Case Study
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Packaging, brand name make sake product approachable

Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.
Package Case Study
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Premium vodka in stylized distillery sample bottle

Caramel and truffle-flavored vodka brand gets contemporary distillery sample bottle that's decorative enough to display.
Soft Catch technology reduces the shock experienced by glass bottles.
Machine Case Study
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Bottle packer brings speed, reduces breakage

Luxco is enjoying the sweet sounds of silence since upgrading its packaging line to technology that almost eliminates bottle breakage while increasing packer speed.
Servo-driven case packer
Machine Case Study
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A switch to plastic at Beam

PET bottles for Beam’s spirits bring a revamped packaging line to the Frankfort, KY, plant. Unscrambler, vision inspection, and wraparound case packer are all new.
Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.
Feature Article
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BPA gets into court, too

Most of the discussions about bisphenol A, or BPA, in this column have been about how regulatory officials and governments have reacted to the chemical’s presence in packaging. 

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PACKAGE DESIGN/DEVELOPMENT
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