Spirits

Package Case Study
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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.
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Cold and hot varieties are distinguished by blue and red, respectively.
Package Case Study
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Packaging, brand name make sake product approachable

Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.
Package Case Study
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Premium vodka in stylized distillery sample bottle

Caramel and truffle-flavored vodka brand gets contemporary distillery sample bottle that's decorative enough to display.
Soft Catch technology reduces the shock experienced by glass bottles.
Machine Case Study
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Bottle packer brings speed, reduces breakage

Luxco is enjoying the sweet sounds of silence since upgrading its packaging line to technology that almost eliminates bottle breakage while increasing packer speed.
Servo-driven case packer
Machine Case Study
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A switch to plastic at Beam

PET bottles for Beam’s spirits bring a revamped packaging line to the Frankfort, KY, plant. Unscrambler, vision inspection, and wraparound case packer are all new.
Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.
Feature Article
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BPA gets into court, too

Most of the discussions about bisphenol A, or BPA, in this column have been about how regulatory officials and governments have reacted to the chemical’s presence in packaging. 
Feature Article
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A Jim Beam perspective

Robert Land, corporate packaging engineer at Beam Global Spirits & Wine, Inc., talks about trends in packaging.
News
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2011 Clear Choice Awards: Innovation in glass pack design recognized

The Glass Packaging Institute (GPI) has announced the winners of its 2011 Clear Choice Awards. Sponsored by GPI since 1989, the awards honor consumer product goods manufacturers that expand the frontiers of glass packaging design by using glass containers in innovative ways.
Brutal_Fruit
Package Case Study
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Spirits cooler gets a new label

Brutal Fruit, a South African Breweries brand and one of South Africa’s favorite alcohol-based coolers, has relaunched with a brand new look.

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