Spirits

Package Case Study
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Premixed rum cocktails are pleasing in new pouch

Two new varieties of Malibu Rum premixed, ready-to-serve cocktails are introduced in a new pouch format that offers increased functionality.
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Casa Herradura tequila
Package Case Study
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Bottle and gift pack help reflect high-end tequila

Tequila packaging gets an upgrade from Brown-Forman’s Casa Herradura Selección Suprema tequila.
Package Case Study
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Skinnyminis cocktails are convenient in 200-mL PET

Beam’s popular Skinnygirl Margarita ready-to-serve cocktail is launched in a single-serve PET barrier bottle, opening the brand up to new venues.
Machine Case Study
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More speed, less breakage for fragile containers

When their old drop packer didn’t do the job, distilled spirits maker Luxco found a case packer with money-saving technology built in.
Off The Shelf Video: Vodka brand excites with programmable-LED label
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Off The Shelf Video: Vodka brand excites with programmable-LED label

Medea Spirits introduces an interactive bottle for vodka that lets consumers program messages that scroll across the label panel in bright blue, white, or pink letters.
Package Case Study
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Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.
Package Case Study
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Thermochromic inks help Tuaca liqueur display a 'Perfect Chill'

Thermochromic inks on bottle label’s ‘tattoo’ indicate when spirit has reached the ideal drinking temperature.
TOUGHER TAMPER PROOFING. The screen-printed bottles are manually topped off with cork stoppers and shrink film neck capsules (left) that replaces the previous, vertical paper TE banding.
Package Case Study
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Raising spirits' packaging profile

Uniquely shaped bottles, screen-printed graphics, stopper corks, and shrink-sleeve neck capsules give Death's Door gin, vodka, and white whisky lively shelf appeal.
Light weight and shatter resistance join with great shelf impact.
Package Case Study
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Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.
Beverage Roundtable: Hold your liquor!
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Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.

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