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Spirits

Machine Case Study
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More speed, less breakage for fragile containers

When their old drop packer didn’t do the job, distilled spirits maker Luxco found a case packer with money-saving technology built in.
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Off The Shelf Video: Vodka brand excites with programmable-LED label
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Off The Shelf Video: Vodka brand excites with programmable-LED label

Medea Spirits introduces an interactive bottle for vodka that lets consumers program messages that scroll across the label panel in bright blue, white, or pink letters.
Package Case Study
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Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.
Package Case Study
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Thermochromic inks help Tuaca liqueur display a 'Perfect Chill'

Thermochromic inks on bottle label’s ‘tattoo’ indicate when spirit has reached the ideal drinking temperature.
TOUGHER TAMPER PROOFING. The screen-printed bottles are manually topped off with cork stoppers and shrink film neck capsules (left) that replaces the previous, vertical paper TE banding.
Package Case Study
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Raising spirits' packaging profile

Uniquely shaped bottles, screen-printed graphics, stopper corks, and shrink-sleeve neck capsules give Death's Door gin, vodka, and white whisky lively shelf appeal.
Light weight and shatter resistance join with great shelf impact.
Package Case Study
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Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.
Beverage Roundtable: Hold your liquor!
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Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.
Moonshine jug won NACD award.
Package Case Study
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New thinking for moonshine jug

White lightning strikes again with the introduction of the Original Moonshine clear corn whiskey marketed in a bootlegger-style jug.
Package Case Study
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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.
Cold and hot varieties are distinguished by blue and red, respectively.
Package Case Study
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Packaging, brand name make sake product approachable

Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.

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