The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.
Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.
Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.
Luxco is enjoying the sweet sounds of silence since upgrading its packaging line to technology that almost eliminates bottle breakage while increasing packer speed.
PET bottles for Beam’s spirits bring a revamped packaging line to the Frankfort, KY, plant. Unscrambler, vision inspection, and wraparound case packer are all new.
Most of the discussions about bisphenol A, or BPA, in this column have been about how regulatory officials and governments have reacted to the chemical’s presence in packaging.
