Soft drinks

Package Case Study
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Pepsi promo can tells consumers to 'blipp it'

Pepsi launches an interactive mobile marketing campaign around Super Bowl 2015 that lets consumers ‘blipp’ to enter sweepstakes and take a virtual picture with an NFL player.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
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Package Case Study
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New Coke bottle for U.K. is lightest 330-mL ever

Design technology investments and changes in the glass-forming process by U.K. glass manufacturer results in 190-g weight for 330-mL bottle.
Lightweighted PET bottle went from 33 to 24 g.
Package Case Study
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Coca-Cola Amatil wins awards for PET bottle

Coca Cola Amatil has won the 2013 Australian Packaging Design Award as well as a 2013-2014 Worldstar award from the World Packaging Organization with a lightweighted PET bottle.
Package Case Study
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Coca-Cola personalizes 800 million bottle labels

The largest personalized brand campaign for Coca-Cola in Europe, Share a Coca-Cola uses variable-data printing to create 800 million custom labels.
TalkingRain beverages are expanding nationally
Supplier News
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TalkingRain Beverage Co. expands nationally with Saddle Creek 3PL

Saddle Creek to manage nationwide U.S. logistics for TalkingRain beverages from five existing and three new locations.
Fanta Funstigator
Package Case Study
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Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.
Package Case Study
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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
Package Case Study
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
Package Case Study
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Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’
Materials Product Brief
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Ampac : Easy-open beverage pouch

An alternative to traditional straw punch-through beverage pouches, Ampac’s Pull Tab beverage pouch provides hygienic protection of the straw hole with a tear away Pull Tab label.

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