Call it the no-label look that's almost no label at all. Hereford, U.K.-based H.P. Bulmer is hoping the minimalist look of its Decoda alcoholic soda will appeal to its targeted 18-to-22-year-old demographic.
In what may be just one challenge to the European "Union" policy, the European Commission has formally charged that Germany's policy of requiring high percentages of refillable containers for beverages unlawfully restricts free trade.
Coca-Cola Company's commitment to bringing consumers the packages they want has helped make this plant in Poland special. Integrated injection molding of PET preforms and stretch/blow molding of bottles was a first in the vast Coke empire.
August was a one-month promotion period featuring two special packages from Pepsi-Cola Co. In convenience stores and gas marts nationwide, the Somers, NY-based firm launched 16-oz "Slam Cans" of Pepsi, Diet Pepsi and Mountain Dew.