August was a one-month promotion period featuring two special packages from Pepsi-Cola Co. In convenience stores and gas marts nationwide, the Somers, NY-based firm launched 16-oz "Slam Cans" of Pepsi, Diet Pepsi and Mountain Dew.
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
The long, hot summer much of the U.S. and Europe has been enduring this year has generally been good news for soft drink makers. In the U.S., supermarket sales of Pepsi products were up 5.1% early in July, according to Information Resources Inc.
Package design plays a key role in a launch this summer of three Cottonelle bath tissue products from Scott Paper, Philadelphia, PA: a hypoallergenic bath tissue, a tissue with baking soda, and a moistened personal wipe containing aloe.
This year speculation around the world says that steel may regain an appreciable part of the beverage can market it lost to aluminum-thanks to steel's favorable costs. European trend may presage a similar shift in the U.S. in the next few years.