Soft drinks

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Clearly redefined

When Clearly Canadian was introduced ten years ago, it stood apart from mainstream soft drinks on store shelves. Says Jonathon Cronin, vice president of marketing at Clearly Canadian Beverage Corp.: "When we first launched the brand, the slight blue tint to the glass bottles and the ACL decorating were almost revolutionary." Ten years later, shelves are flooded with eye-catching products, and the pioneering beverage company decided that its core brand needed a boost.
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Plastics' broken loop

Recycled-content legislation has receded, environmentalists have been quiet and virgin PET is plentiful and cheap. Packagers are divided on whether to continue their commitments to use post-consumer resin in the U.S. market.
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Plastics under seige in Massachusetts

A plastics recycling bill has been introduced in the Massachusetts state Senate that would, if passed, doom the sale of most plastic packaging. The bill bans plastic packaging for consumer products unless at least 80% of Massachusetts residents have access to plastics recycling facilities by December 31, 2000.
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Getting noticed is now packaging mission #1

In today's market, there are more serious packaging developments than the emergence of beverage containers with walls purposefully bent out of shape.
This map shows the counties that are considered Clean Air Act non-attainment areas as of Feb. ?97. The color guide illustrates t
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Return of the 'domino theory'

Even small increases in upstream investments to manage new ozone and VOC rules could aggregate into weighty packaging cost increases.
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Packaging rediscovers the language of touch

New packages from Coca-Cola Co. (Atlanta, GA) and Matrix Essentials, Inc. (Solon, OH) provide dramatic evidence that the importance of a package's tactile quality is making a dramatic U.S.
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National bottle bill?

Sen. James Jeffords (R-VT) once again has introduced a bill requiring all beer, water and soft drink containers sold in the U.S. to carry a 10¢ deposit.
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Dual-pump pack minimizes waste

Introduced in Mexico last September, Colgate's dual-pumping toothpaste dispenser is unique for several reasons, says Bob Mack, associate director of technology at Colgate Palmolive's Global Packaging Group.
2:This sterilizable medical film is 50% thinner than comparable materials used for packages of intravenous drugs.
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Medical/surgical packs make a strong FPA showing

Among medical industry packages to win FPA awards this year was a thermoformed pouch that won the Green Globe Award for environmental achievement.
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AquaPenn's 8-oz PET breaks the size barrier

AquaPenn Spring Water Co. has what it believes is the smallest polyethylene terephthalate bottle for a nonalcoholic beverage in the country. Holding just 8 oz of spring water, the Quick Quench bottle was launched in mid-January, targeted primarily at foodservice institutions.

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