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Soft drinks

Package Case Study
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Mountain Dew gets brand-specific bottle

Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.
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Feature Article
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A Jim Beam perspective

Robert Land, corporate packaging engineer at Beam Global Spirits & Wine, Inc., talks about trends in packaging.
News
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2011 Clear Choice Awards: Innovation in glass pack design recognized

The Glass Packaging Institute (GPI) has announced the winners of its 2011 Clear Choice Awards. Sponsored by GPI since 1989, the awards honor consumer product goods manufacturers that expand the frontiers of glass packaging design by using glass containers in innovative ways.
Turbo_Tango
Package Case Study
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'Ground-breaking' soft drinks innovation

Britvic has shaken up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a ground-breaking soft drinks innovation targeted at teens. The innovation features ‘nitro-fuelled’ aerosol technology, which delivers a foamy blast of orange and a totally new drinking experience.
Phone_hand_can
Package Case Study
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Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.
Package Case Study
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Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.
Film-only multipacks gently conveyed with activated roller-belt technology
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Film-only multipacks gently conveyed with activated roller-belt technology

So much of the sustainability discussion typically surrounds packaging materials. But it is often the packaging equipment that makes possible the use of some of these new materials.
7Up_EcoGreen_bottle
Package Case Study
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PepsiCo Canada unveils 7UP EcoGreen 100% rPET Bottle

First soft drink bottle in North America to be made from 100% rPET will reduce the amount of virgin plastic used by approximately 6 million pounds annually.
Christopher Nutley
Feature Article
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Assuring brand loyalty: Make yourself a 'need' rather than a 'want'

Have you noticed how waves of financial success, followed by strife, over time, spell a very unpredictable future for contract packagers? We are no different than any other segment of the packaging industry.
Feature Article
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PepsiCo's challenge to Coke's reigning PlantBottle

In the soft drink wars, a new battle is being waged.

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