Soft drinks

Package Case Study
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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
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Package Case Study
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
Package Case Study
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Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’
Materials Product Brief
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Ampac : Easy-open beverage pouch

An alternative to traditional straw punch-through beverage pouches, Ampac’s Pull Tab beverage pouch provides hygienic protection of the straw hole with a tear away Pull Tab label.

Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.
Resealable aluminum is quick-chilling and helps a good cause.
Package Case Study
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Root beer in aluminum pint bottle

For premier craft brewer Oskar Blues Brewery of Lyons, CO, combining their home-brewed root beer with a convenient, quick-chilling, resealable aluminum bottle benefited not only Oskar Blues and its customers but also the family of Brian Stiff.
Sugary drink
News
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NYC ban could turn up the heat on 'supersized' soft drink packaging

Datamonitor report indicates that the proposed legislation could lead companies to opt for smaller package configurations.
Feature Article
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Remote Diagnostics at Coke Plant

Kai Mariappan, plant control specialist at the Egan, MN, plant of Coca Cola, shared with his audience in the packaging track an example of a successful remote diagnostics application for packaging and production.
Diet Coke heart can
News
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Diet Coke wears its heart on its can

Can graphics call attention to women’s heart health educational programs.
(l. to r.) Edwards, Gruber, Frazier, and van Aken
Package Case Study
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Coca-Cola invests in biotech to fast track a 100% plant-based bottle

The Coca-Cola Company invests in three biotechnology companies to help speed the development of a commercial-scale technology to create a 100% plant-based PlantBottle.

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