Drinks

Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Package Case Study
|

Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
Package Case Study
|

Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Package Case Study
|

Coca-Cola is first to use bio-based drink carton

Honored with an award by the Brazilian Packaging Assn., Coca-Cola’s Del Valle Reserva juice brand is the first to use a drink carton incorporating LDPE films from sugarcane.
Package Case Study
|

Sports drink bottle redesign wins accolades

New 16.9-oz PET bottle for Hoist sports drink wins design award for a new structure that elevates the brand and enhances competitiveness in the sports drink category.
Package Case Study
|

'Elixirs' launch in textured cans

New Lotus Botanical Elixirs adaptogenic beverages use aluminum cans with tactile printing that offsets the reflective, bright colors of the can design.
New graphics
Package Case Study
|

Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
Package Case Study
|

Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
Package Case Study
|

Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.

New design for Tang energizes, refreshes

New graphics for Tang orange powdered breakfast drink, from Kraft Foods, build on the brand’s iconic reputation as the astronauts’ drink of choice while giving it a new relevance geared toward a new generation of fans.
Package Case Study
|

Aseptic plant enables new business opportunity

Fruit-based drink-mix components company Beverage Innovations enters new markets with shelf-stable aseptic product supplied by new processing/packaging company Wright Foods.

Pages

Subscribe to Drinks

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.