Drinks

Agua Energy Water's current packaging
Package Case Study
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Changing directions boosts beverage’s appeal

Packaging for fruit-flavored electrolyte brand Agua Energy Water undergoes several packaging changes to find the best direction.
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New squeeze bottle launches beverage additive into supplements market
Package Case Study
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New squeeze bottle launches beverage additive into supplements market

Electrolyte replacement beverage Suero Oral goes to market in a new, concentrated version packaged in a squeezable, 2-oz bottle to capture a new market.
New design: Gluten Free
Package Case Study
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A fruitful package change

GoodBelly probiotic juice brand changes its carton graphics to emphasize the flavor appeal of its products, while paring down its probiotic message to appeal to mass-market consumers.
Upstream
News
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Kraft blasted for trash generated by Capri Sun pouches

The Make It, Take It Campaign urges Kraft to redesign their Capri Sun packaging to be reusable, recyclable, or compostable and take responsibility for post-consumer collection and recycling.
Package Case Study
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All-natural cocktail mixers adopt aseptic carton packaging

‘A revolution for the cocktail mixer category,’ according to Powell & Mahoney, a new aseptic carton for the company’s products preserves the mixers’ clean, authentic flavor...with help from co-packer Leahy-IFP
Lowered location of the label panel helps differentiate this PET bottle for an Ecuadorian sports beverage drink.
Package Case Study
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PET sports beverage container is a winner

Toni S.A., a leading South American food and beverage marketer based in Ecuador, has captured a 2014 Golden A’ Design Award for its innovative redesign of the PROfit Sports Drink container.
Love Beets juice in PET bottle
Package Case Study
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Beet branding extends to juice

Love Beets introduces new PET bottles for its established beet beverages and a glass container for an organic launch, with graphics consistent with its ready-to-eat beet packaging.
Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Package Case Study
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Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.
Package Case Study
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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Package Case Study
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Coca-Cola is first to use bio-based drink carton

Honored with an award by the Brazilian Packaging Assn., Coca-Cola’s Del Valle Reserva juice brand is the first to use a drink carton incorporating LDPE films from sugarcane.

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