Drinks

Package Case Study
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All-natural cocktail mixers adopt aseptic carton packaging

‘A revolution for the cocktail mixer category,’ according to Powell & Mahoney, a new aseptic carton for the company’s products preserves the mixers’ clean, authentic flavor.
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Lowered location of the label panel helps differentiate this PET bottle for an Ecuadorian sports beverage drink.
Package Case Study
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PET sports beverage container is a winner

Toni S.A., a leading South American food and beverage marketer based in Ecuador, has captured a 2014 Golden A’ Design Award for its innovative redesign of the PROfit Sports Drink container.
Love Beets juice in PET bottle
Package Case Study
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Beet branding extends to juice

Love Beets introduces new PET bottles for its established beet beverages and a glass container for an organic launch, with graphics consistent with its ready-to-eat beet packaging.
Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Package Case Study
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Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.
Package Case Study
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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Package Case Study
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Coca-Cola is first to use bio-based drink carton

Honored with an award by the Brazilian Packaging Assn., Coca-Cola’s Del Valle Reserva juice brand is the first to use a drink carton incorporating LDPE films from sugarcane.
Package Case Study
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Sports drink bottle redesign wins accolades

New 16.9-oz PET bottle for Hoist sports drink wins design award for a new structure that elevates the brand and enhances competitiveness in the sports drink category.
Package Case Study
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'Elixirs' launch in textured cans

New Lotus Botanical Elixirs adaptogenic beverages use aluminum cans with tactile printing that offsets the reflective, bright colors of the can design.
New graphics
Package Case Study
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
Package Case Study
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Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.

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