Italian shoemaker challenges packaging conventions by adopting a vertical gable-top package that resembles both a doctor's bag and a milk carton. Patented carton design offers environmental advantages in waste-conscious Europe.
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Private label orange juice producer Lykes-Pasco, based in Dade City, FL, hopes that by licensing the Sunkist brand name and using it prominently on its package, it can be successful with a new premium-branded orange juice.
Until recently, bottlers of shelf-stable juice drinks had only two plastic packaging options: bottles of polyethylene terephthalate (PET) and polypropylene/ethylene vinyl alcohol/polypropylene (PP/EVOH/PP) containers.
Campbell Soup Co. (Camden, NJ) has an undeserved reputation as a one-product/one-package company. It almost never has been a single product company, and it has always used a variety of packaging forms.