Drinks

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Shaking things up at Snapple

"A package that meets the targeted consumer's needs" is how Snapple marketing manager Sylvia Oriatti describes the new Snapple Squeeze line of juice drinks in 20-oz bottles made of polyethylene terephthalate.
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Sold in 539 Migros supermarkets in Switzerland, Sports+Fit isotonic drink comes in a bottle made of a low-NDC-level PET copolyme
Feature Article
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PEN polymers lure beverage marketers

Superior thermal properties, chemical resistance, and high barrier to oxygen transmission have made PEN and other naphthalate-based materials irresistable for a hot-filled isotonic drink and for citrus juices.
Feature Article
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Ocean Spray restages drink concentrates in wide-mouth PET bottles

Around our way, clear, hot-filled plastic bottles of Ocean Spray shelf-stable juice drink concentrates began showing up on supermarket shelves in late March.
News
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Pepsi tells Detroit shoppers to get a grip

In early May, Pepsi-Cola Co., Somers, NY, began testing its Quick Grip PET bottle in four Detroit area supermarkets. "Ease of handling and pouring, that's what's being tested here," says Pepsi spokesperson Larry Jabbonsky.
News
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PET bottle helps Campbell extend V8 brand

Campbell Soup Co. attracted considerable attention in early '96 when it launched a heat-set polyethylene terephthalate bottle for V8 vegetable juice (see PW, Apr.
Feature Article
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Plastics' broken loop

Recycled-content legislation has receded, environmentalists have been quiet and virgin PET is plentiful and cheap. Packagers are divided on whether to continue their commitments to use post-consumer resin in the U.S. market.
Materials Product Brief
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HDPE open-head drum

Sonoco's (Hartsville, SC) new 55-gal open-head HDPE drum is designed for overseas shipments of liquid and solid food products, including citrus juices.
Feature Article
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Getting noticed is now packaging mission #1

In today's market, there are more serious packaging developments than the emergence of beverage containers with walls purposefully bent out of shape.
News
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Aseptic carton with screw cap juices sales

Dublin, Ireland-based Batchelors Ltd.'s share of the overall juice market in Ireland has risen approximately 10 percentage points since last October.
News
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Cans are really shaping up at Coke

Hot on the heels of its curvy Coke can (see Packaging World, March '97, p. 8), Atlanta-based Coca-Cola Co. is shaking up the can industry again.

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