Drinks

Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
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Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.

Minute Maid squeezable 'fruit morning' pouch

Healthy formulation and reclosable drink-from-cap pouch targets adults.
Package Case Study
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First anti-aging beverage balances technology, taste

New beverage clinically proven to help the body generate collagen launches in a hot-fill PET bottle decorated in a clean, clinical design that also highlights flavor.
Package Case Study
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Oat Works package design highlights benefits, not 'bores'

Vibrant, fruity colors and modern, bold typography moves oat and fruit-based smoothie packaging away from oat clichés, to reflect product’s taste, smoothness.
Xcel Milk is packaged in an injection/stretch blow-molded bottle made from rPET.
Package Case Study
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Milk-based drink for post-exercise recovery flexes rPET muscles

High-quality post-exercise recovery drink launches in the U.K. in a unique, sporty 500-mL bottle made from rPET.
Column/Opinion
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Commentary on MillerCoors punch-top can

MillerCoors still is in the roll-out of its punch-top can campaign, the success of which will be determined by whether consumers are willing to roll with the punches.
Vemma Verve
Package Case Study
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Vemma rebrands with cylindrical HDPE containers

Containers for Verve! Low Carb Shot feature full-body sleeve and continuous-thread closure.
Package Case Study
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Tropicana's bold shift to PET

Project "Inspiration" takes Tropicana Pure Premium into four new PET bottles, including two handled containers made with a new EBM grade that’s approved for recycling.
GNC CSI
Package Case Study
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Shadow Beverages, GNC enter ready-to-drink beverage market

Advanced Nutrition Beverage line employs 38-mm compression-molded polypropylene caps on PET bottles.

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