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Package Case Study
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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
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Innovative dispensing spout for a Heinz juice pouch
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Innovative dispensing spout for a Heinz juice pouch

Editor Pat Reynolds takes a close look at a uniquely functional dispensing spout applied to a standup aseptic pouch marketed by a Heinz division in the Netherlands.
Package Case Study
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Reservoir cap keeps vitamins fresh in new energy drink

Company delivers spring water with a bite: VBlast Gator Pit Energy Formula provides energy-enhancing ingredients in a custom cap that dispenses its contents when turned.
Extended-text label on Tum-E Yummies
Package Case Study
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Coke Consolidated division Peel N' Tear label

BYB Brands, a Coke Consolidated division, is taking advantage of special extended-test labels on its Tum-E Yummies brand, a fun, nutritious drink option for kids that comes with a spill-proof sports cap.
Unique spouted fitment for aseptic pouch
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Unique spouted fitment for aseptic pouch

From IPN is an unusual spouted fitment on a 200-mL standup pouch that lets consumers drink without spillage. The foil-based package is made on a Volpak form/fill seal system with rollstock from Constantia.
Off The Shelf: Unique dispensing spout for aseptic juice pouch
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Off The Shelf: Unique dispensing spout for aseptic juice pouch

Editor Pat Reynolds returned from Pack Expo 2012 with a fascinating dispensing spout that he demonstrates in this video.
Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.

Minute Maid squeezable 'fruit morning' pouch

Healthy formulation and reclosable drink-from-cap pouch targets adults.
Package Case Study
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First anti-aging beverage balances technology, taste

New beverage clinically proven to help the body generate collagen launches in a hot-fill PET bottle decorated in a clean, clinical design that also highlights flavor.

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