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Drinks

Package Case Study
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Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
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Custom PET bottle for Sneaky Pete's oat beverage.
Package Case Study
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New custom PET bottle for oat beverage

Scheduled for launch in April is a new, custom bottle for an unusual oat beverage from Butler, NJ-based Sneaky Pete’s.
Package Case Study
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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Innovative dispensing spout for a Heinz juice pouch
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Innovative dispensing spout for a Heinz juice pouch

Editor Pat Reynolds takes a close look at a uniquely functional dispensing spout applied to a standup aseptic pouch marketed by a Heinz division in the Netherlands.
Package Case Study
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Reservoir cap keeps vitamins fresh in new energy drink

Company delivers spring water with a bite: VBlast Gator Pit Energy Formula provides energy-enhancing ingredients in a custom cap that dispenses its contents when turned.
Extended-text label on Tum-E Yummies
Package Case Study
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Coke Consolidated division Peel N' Tear label

BYB Brands, a Coke Consolidated division, is taking advantage of special extended-test labels on its Tum-E Yummies brand, a fun, nutritious drink option for kids that comes with a spill-proof sports cap.
Unique spouted fitment for aseptic pouch
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Unique spouted fitment for aseptic pouch

From IPN is an unusual spouted fitment on a 200-mL standup pouch that lets consumers drink without spillage. The foil-based package is made on a Volpak form/fill seal system with rollstock from Constantia.
Off The Shelf: Unique dispensing spout for aseptic juice pouch
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Off The Shelf: Unique dispensing spout for aseptic juice pouch

Editor Pat Reynolds returned from Pack Expo 2012 with a fascinating dispensing spout that he demonstrates in this video.
Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.

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