Drinks

The new 3.4-oz bottle features a grip design, a bell shape on the bottom, and a custom, acid-etched one-piece cap.
Package Case Study
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Packaging changes help grow hangover remedy

Changes in packaging operations and a switch from glass to PET packaging prepares hangover remedy beverage brand Life Support for market growth.
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TAPPED 1
Package Case Study
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Birch water branding true to its roots

A paperboard-based can printed to resemble a birch tree pays homage to the product’s origins, while helping contribute to the preservation of forests.
In terms of volume, in 2014 instant tea held the largest market share. Photo courtesy of Starbucks.
News
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Instant beverage premix market on the rise

Among the drivers cited are consumers’ increasing awareness of health, a growing distribution channel, and easy access to products through retail websites.
Machine Case Study
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Amul Dairy installs new aseptic system in India

Amul Dairy is currently installing the advanced ABF (Aseptic Blow-Fill) technology in Gujarat, India.
SaladPower in aseptic carton.
Package Case Study
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SaladPower debuts in aseptic packaging

One hundred percent natural, 100 percent non-GMO, lower calories and sugar, more vitamins and vegetables first – that’s what new super premium vegetable juice SaladPower® delivers, and more.
Agua Energy Water's current packaging
Package Case Study
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A change in direction boosts beverage’s appeal

Packaging for fruit-flavored electrolyte brand Agua Energy Water undergoes several packaging changes to find the best direction.
New design: Gluten Free
Package Case Study
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A fruitful package change

GoodBelly probiotic juice brand changes its carton graphics to emphasize the flavor appeal of its products, while paring down its probiotic message to appeal to mass-market consumers.
Upstream
News
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Kraft blasted for trash generated by Capri Sun pouches

The Make It, Take It Campaign urges Kraft to redesign their Capri Sun packaging to be reusable, recyclable, or compostable and take responsibility for post-consumer collection and recycling.
Package Case Study
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All-natural cocktail mixers adopt aseptic carton packaging

‘A revolution for the cocktail mixer category,’ according to Powell & Mahoney, a new aseptic carton for the company’s products preserves the mixers’ clean, authentic flavor...with help from co-packer Leahy-IFP
Lowered location of the label panel helps differentiate this PET bottle for an Ecuadorian sports beverage drink.
Package Case Study
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PET sports beverage container is a winner

Toni S.A., a leading South American food and beverage marketer based in Ecuador, has captured a 2014 Golden A’ Design Award for its innovative redesign of the PROfit Sports Drink container.

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