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Drinks

Package Case Study
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'Elixirs' launch in textured cans

New Lotus Botanical Elixirs adaptogenic beverages use aluminum cans with tactile printing that offsets the reflective, bright colors of the can design.
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New graphics
Package Case Study
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
Package Case Study
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Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
Package Case Study
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Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.

New design for Tang energizes, refreshes

New graphics for Tang orange powdered breakfast drink, from Kraft Foods, build on the brand’s iconic reputation as the astronauts’ drink of choice while giving it a new relevance geared toward a new generation of fans.
Package Case Study
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Aseptic plant enables new business opportunity

Fruit-based drink-mix components company Beverage Innovations enters new markets with shelf-stable aseptic product supplied by new processing/packaging company Wright Foods.
Machine Product Brief
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Cloud Packaging Equipment: Pouch filling machines

The IMP 1500 is suitable for packaging bulky products; Hydroforma is suitable for water-soluble pouches.
Package Case Study
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Veryfine’s hot-fill breakthrough

Reporting on packaging breakthroughs has been a strength of Packaging World throughout our 20-year history.
WestPack 2014: Squeezy Straw - Barton Innovation Group
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WestPack 2014: Squeezy Straw - Barton Innovation Group

Single-serve patented dispensing technology aims to produce a low-cost, easy-to-use package for flowable liquid products such as water, energy beverages, etc. Patent is available for license. No restrictions on size, shape, amount of product or product itself.
Package Case Study
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Upbeat protein drink label encourages bottle recycling

The Good Whey Company selects a premium-finish label material for its new protein dairy drink that provides shelf impact and facilitates bottle recycling.

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