Bottled water

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New square bottle, with shrink sleeve label, adds an edge to bottled water brand

TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.
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Twitter links Japanese resident to CannedWater4kids

Japanese resident Kuniaki Suzuki lives 150 miles from the epicenter of the March earthquake, leaving him relatively unaffected by most of the destruction. But his post-earthquake Twitterpost led him to CannedWater4kids.
Section shift. Duane Reade's Apt 5 brand has moved out of the cosmetics department and into household cleaning products, where i
Feature Article
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Duane Reade finds a cure in private label

The drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’
Ice River springs for a new PET line
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Ice River springs for a new PET line

The newest bottled water line at Ice River Springs blows and fills 1,200 half-liter bottles/min for private-label customers that include Walmart and Loblaw.
Multipacks say 'So long' to corrugated materials
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Multipacks say 'So long' to corrugated materials

Water bottler debuts first shrink-wrapped 24-pack using new staggered-bottle configuration that completely eliminates the need for a corrugated tray or pad.
A closed-loop RPET first
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A closed-loop RPET first

Ice River Springs buys baled PET in metro Toronto, cleans it, and turns it into 100% PCR RPET water bottles that it fills and sends to the marketplace.
Package Case Study
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Water bottler loses a panel, gains an edge

A new secondary packaging design that uses a three-sided tray for bottled-water multipacks provides cost and sustainability benefits for Premium Waters.
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Package Case Study
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Glass bottles convey both luxury, sustainability

Bottle shape, frosted decoration, cork cap and top label lend a luxury look while meeting the company’s goals for environmentally responsible packaging.
Sterling Anthony, CPP
Feature Article
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Message in a bottle

The continuing flap over bottled water holds up a mirror to sustainability, from a number of angles.
iStock_bottle_caps
News
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Report: 94% of Americans concerned about eco-effects of beverage purchases

New report pinpoints how beverage purchases and consumption are being influenced by consumers’ concerns about the environment.

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