In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
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Pompton Lakes, NJ-based H2M has launched 989 On Demand, a rehydration beverage in a 19-oz PET bottle with a patented cap that holds vitamins, minerals, and electrolytes inside. The consumer twists the cap to release these active ingredients.
Two truckloads holding 105,600 cans of fresh purified spring water were sent to the Red Cross Distribution Center in Somerset, NJ, to help in that region’s disaster relief efforts in the wake of Sandy.
VBlast vitamins and spring water is introducing health-oriented consumers to vitamins with a new twist – a newly designed closure that dispenses a liquid vitamin blend into pure mountain spring water with a simple turn of the cap.