Beer

Corrugated shippers were redesigned with an interlocking graphic effect to give Sutter Home a more appealing in-store presence
Feature Article
| January 31, 1996

Sutter Home bottle breaks new ground

Commonly used for wide-mouth jars and narrow-neck beers, bottles made with press-and-blow technology haven't been available to wineries--until now. Eye-catching labels complete this package upgrade.
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News
| January 31, 1996

Ohio bans Bad Frog beer

The old refrain, "there's no such thing as bad publicity," is proving true at Bad Frog Brewery Co., Rose City, MI. In October, the company successfully launched its Bad Frog premium beer within its home state.
News
| January 31, 1996

Miller's new beer joins 'family'

Miller Brewing, Milwaukee, WI, introduced its new Miller premium beer this month in Texas, Florida and Louisiana, with nationwide sales scheduled for March.
News
| December 31, 1995

Wire stopper cap makes a comeback

Retro packaging strikes again. St. Louis-based Anheuser-Busch is the latest player in the retro game, reaching all the way back to the late 1800s for old-time appeal.
Both Molson Ice and Coors Extra Gold beers have added the alcohol content by volume to their labels, albeit subtly. Will others
Feature Article
| November 30, 1995

Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.
Feature Article
| November 30, 1995

Alcohol content labels coming to a head

Bottle bordom: Can beverage bottles be more innovative?
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
Feature Article
| November 30, 1995

Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.
News
| November 30, 1995

Beer design evinces local flavor

While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.
The three photos above show two 24-count trays shrink-wrapped into a single retail pack (top), a single 24-count tray with prot
Feature Article
| October 31, 1995

Shrink wrap system provides big retail thrust

A shrink wrapper overcomes heat and packing obstacles to bundle two 24-count trays of mr. big candy bars, enabling Neilson Cadbury to satisfy Canada's retailer demand for a 48-count pack.
News
| September 30, 1995

Price hikes pinch beer margins

Brewers are taking it on the chin as much as anyone when it comes to rising packaging costs, forcing them, and wholesalers, to find new ways to reduce operating and production costs and increase volumes and prices.

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