Almost any way you measure packaging line changeover, the answers from Packaging World readers vary widely. The major agreement is that more changes are being demanded-and less time is available for doing them. However, the strategies for hastening change
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When Portland, OR-based BridgePort Brewing Co. added two new brands to its line of premium ales last month, it used the opportunity to introduce a custom glass bottle for all four ale varieties in the line.
A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.
Oregon voters decisively rejected a ballet initiative that would have expanded the current bottle-deposit law, which applies only to beer and carbonated beverages, to include more than 800 products, including paperboard packaging containers.