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O'Doul's calls phone card label a success

A Christmas holiday promotion involving a special telephone card "label" affixed to the inside of 12-packs of O'Doul's non-alcoholic beer has been called a success by Anheuser-Busch.
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No uniformity in changeover demands

Almost any way you measure packaging line changeover, the answers from Packaging World readers vary widely. The major agreement is that more changes are being demanded-and less time is available for doing them. However, the strategies for hastening change
Two of Coors? bulk bins for crowns are shown in their role as hoppers atop the crown feeders. The built-in slide gates, current
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Reusable bin does double duty for Coors

Coors receives its bottle crowns in custom plastic bulk bins that double as hoppers on the packaging line thanks to a built-in slide gate.
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Ales boast custom bottle, gold-stamped labels

When Portland, OR-based BridgePort Brewing Co. added two new brands to its line of premium ales last month, it used the opportunity to introduce a custom glass bottle for all four ale varieties in the line.
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Shrink label gives this mule a kick

From Russia by way of the U.K. comes a vodka-based drink called the Smirnoff Mule in a glass bottle with a label that's nearly as exotic as the beverage itself.
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Coke surges ahead with new soft drink

Surge, Coca-Cola USA's "fully loaded citrus soda," hits store shelves across the country this month in both cans and bottles. The 12-oz cans use an EZO wide-mouth end for easy drinkability.
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Study confirms bottles affect wine buying

A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.
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Plastic beer bottle could be big

Australian brewing giant Carlton United Breweries has high hopes for a barrier beer bottle made of plastic. In the meantime, it's launched a monolayer PET bottle that's causing quite a stir.
An operator examines operating performance on the touchscreen display of Interbrew?s new bottle-stacking multipacker
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Multipacks double the ante for bottles

A European brewer is first to offer two-layer multipacks for glass bottles. The tall 24- and 30-packs present more graphic billboard area and permit easier handling for consumers.
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Beer label changes colors down under

Though common by now in the U.S., red lagers are new to Australia. So when Lloyd Products of Regency Park, Adelaide, Australia, launched its Red Ant lager last summer, it wanted packaging that would draw attention to this unusual product.

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