Beer

These mock-ups of the Superga package were photographed without the label that describes the style, size and color of shoe.
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Turning the shoe industry on end

Italian shoemaker challenges packaging conventions by adopting a vertical gable-top package that resembles both a doctor's bag and a milk carton. Patented carton design offers environmental advantages in waste-conscious Europe.
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Life-cycle analysis gains political cachet

The President's Council on Sustainable Development (PCSD), having received a new lease on life, will be pushing ahead with its efforts to proselytize on behalf of "Extended Product Responsibility (EPR)," a concept that has numerous implications for users of packaging.
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National bottle bill?

Sen. James Jeffords (R-VT) once again has introduced a bill requiring all beer, water and soft drink containers sold in the U.S. to carry a 10¢ deposit.
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Designers pick top ten

What will be hot in '97?
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No uniformity in changeover demands

Almost any way you measure packaging line changeover, the answers from Packaging World readers vary widely. The major agreement is that more changes are being demanded-and less time is available for doing them. However, the strategies for hastening change
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O'Doul's calls phone card label a success

A Christmas holiday promotion involving a special telephone card "label" affixed to the inside of 12-packs of O'Doul's non-alcoholic beer has been called a success by Anheuser-Busch.
Two of Coors? bulk bins for crowns are shown in their role as hoppers atop the crown feeders. The built-in slide gates, current
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Reusable bin does double duty for Coors

Coors receives its bottle crowns in custom plastic bulk bins that double as hoppers on the packaging line thanks to a built-in slide gate.
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Ales boast custom bottle, gold-stamped labels

When Portland, OR-based BridgePort Brewing Co. added two new brands to its line of premium ales last month, it used the opportunity to introduce a custom glass bottle for all four ale varieties in the line.
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Coke surges ahead with new soft drink

Surge, Coca-Cola USA's "fully loaded citrus soda," hits store shelves across the country this month in both cans and bottles. The 12-oz cans use an EZO wide-mouth end for easy drinkability.
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Study confirms bottles affect wine buying

A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.

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