Beer

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Getting noticed is now packaging mission #1

In today's market, there are more serious packaging developments than the emergence of beverage containers with walls purposefully bent out of shape.
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Add-on packaging revs up Coors' sales

First things first. Yes, it's a real package. No, it's not actually shipped that way. But when retailers hand-erect the faux carburetor valve covers and insert the tabs into die-cut slots on 24-count multipacks of the new "engine block" package for Coors Light, they've got a clever floor display that has jump-started sales of the brand in a recent promotion, says the Golden, CO, brewer.
These mock-ups of the Superga package were photographed without the label that describes the style, size and color of shoe.
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Turning the shoe industry on end

Italian shoemaker challenges packaging conventions by adopting a vertical gable-top package that resembles both a doctor's bag and a milk carton. Patented carton design offers environmental advantages in waste-conscious Europe.
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Life-cycle analysis gains political cachet

The President's Council on Sustainable Development (PCSD), having received a new lease on life, will be pushing ahead with its efforts to proselytize on behalf of "Extended Product Responsibility (EPR)," a concept that has numerous implications for users of packaging.
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National bottle bill?

Sen. James Jeffords (R-VT) once again has introduced a bill requiring all beer, water and soft drink containers sold in the U.S. to carry a 10¢ deposit.
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Designers pick top ten

What will be hot in '97?
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No uniformity in changeover demands

Almost any way you measure packaging line changeover, the answers from Packaging World readers vary widely. The major agreement is that more changes are being demanded-and less time is available for doing them. However, the strategies for hastening change
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O'Doul's calls phone card label a success

A Christmas holiday promotion involving a special telephone card "label" affixed to the inside of 12-packs of O'Doul's non-alcoholic beer has been called a success by Anheuser-Busch.
Two of Coors? bulk bins for crowns are shown in their role as hoppers atop the crown feeders. The built-in slide gates, current
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Reusable bin does double duty for Coors

Coors receives its bottle crowns in custom plastic bulk bins that double as hoppers on the packaging line thanks to a built-in slide gate.
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Ales boast custom bottle, gold-stamped labels

When Portland, OR-based BridgePort Brewing Co. added two new brands to its line of premium ales last month, it used the opportunity to introduce a custom glass bottle for all four ale varieties in the line.

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