Beer

Shepherd Neame
Package Case Study
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Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.
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Beverage Roundtable: Craft beermania!
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Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
Coors Banquet
Package Case Study
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Coors Banquet heritage cans to make limited appearance

Can designs dating back to 1936 to show the history of the beer brand as part of the Coors Banquet ‘Grab the Legend’ program.
Package Case Study
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Retro steel can for beer

American craft beer brewer Churchkey Can Co. is bringing back a package long associated with Americana with the launch of Churchkey’s handcrafted Pilsner-style beer in a three-piece, flat top steel can.
Feature Article
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Black label suits Miller Genuine Draft’s global trade dress

New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
Loddon's new look.
Package Case Study
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Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.
Checkweighing of cans at Matt Brewing
Machine Case Study
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Brewer installs checkweigher for cans

Utica, NY-based Matt Brewing Co. recently installed a new checkweigher to ensure that every customer receives a full can of beer each and every time.
Feature Article
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An epistolary column

My Lead Off column in the July issue described how Ecovative LLC and others are turning to crop waste as a biopolymer feedstock. The column generated this intriguing exchange of e-mails.
News
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2011 Clear Choice Awards: Innovation in glass pack design recognized

The Glass Packaging Institute (GPI) has announced the winners of its 2011 Clear Choice Awards. Sponsored by GPI since 1989, the awards honor consumer product goods manufacturers that expand the frontiers of glass packaging design by using glass containers in innovative ways.
Package Case Study
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Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.

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