The Glass Packaging Institute (GPI) has announced the winners of its 2011 Clear Choice Awards. Sponsored by GPI since 1989, the awards honor consumer product goods manufacturers that expand the frontiers of glass packaging design by using glass containers in innovative ways.
According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.