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Beer

Feature Article
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Variety-pack box reveals four 22-oz glass bottles inside

Corrugated four-pack offers market differentiation as well as material and transportation savings for the Craft Brew Alliance.
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OFF THE SHELF: Beer variety pack brews multiple advantages
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OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Miller PTC pour
Package Case Study
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Miller scores sales with Punch Top Can

Miller Lite and Miller Genuine Draft cans are scored with a secondary tab that invites beer drinkers to have fun opening it, then enjoy a smoother pour.
Package Case Study
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Pinup girls position value beer brand for growth

Canada’s Sleeman Brewing updates the package design for Old Milwaukee beer with pinup-girl graphics, positioning the brand for growth against major mainstream beers.
Miller veterans can
Package Case Study
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer
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Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
Package Case Study
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Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.
A specially designed  pallet conveyor has been designed to handle a high volume of pallets and supply enough cans for a complete production shift.
Machine Case Study
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One can line begets another

Oriental Brewery was so pleased with the turnkey, high-speed, highly automated can line it installed last year, it’s installing a near twin this year.
Shepherd Neame
Package Case Study
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Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.
Beverage Roundtable: Craft beermania!
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Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.

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