According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
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For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
Boulevard Brewing began a search for a palletizer by looking at the premium standard for the brewing industry, a machine that would stand up to the brewery use and abuse. They only had to look across the state to Intelligrated, located in nearby St. Louis, Mo., the manufacturer and integrator of Alvey® palletizers.
Video from Intelligrated showcases its 940 series of Alvey palletizers for very high speed applications such as soft drinks, juice drinks, and bottled water. Video showcases many pack formats, including shrink trays, cartons, and cases.
Craft beers are hot with consumers, but even they can’t rest on their laurels. At some point, the longstanding among these upstart brews move toward status as mature brands, and they have to reinvent themselves.