Beer

Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer
Video |

Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
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Package Case Study
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Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.
A specially designed  pallet conveyor has been designed to handle a high volume of pallets and supply enough cans for a complete production shift.
Machine Case Study
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One can line begets another

Oriental Brewery was so pleased with the turnkey, high-speed, highly automated can line it installed last year, it’s installing a near twin this year.
Shepherd Neame
Package Case Study
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Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.
Beverage Roundtable: Craft beermania!
Video |

Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
Coors Banquet
Package Case Study
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Coors Banquet heritage cans to make limited appearance

Can designs dating back to 1936 to show the history of the beer brand as part of the Coors Banquet ‘Grab the Legend’ program.
Package Case Study
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Retro steel can for beer

American craft beer brewer Churchkey Can Co. is bringing back a package long associated with Americana with the launch of Churchkey’s handcrafted Pilsner-style beer in a three-piece, flat top steel can.
Feature Article
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Black label suits Miller Genuine Draft’s global trade dress

New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
Loddon's new look.
Package Case Study
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Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.
Checkweighing of cans at Matt Brewing
Machine Case Study
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Brewer installs checkweigher for cans

Utica, NY-based Matt Brewing Co. recently installed a new checkweigher to ensure that every customer receives a full can of beer each and every time.

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