For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.