Beer

1 - Abita Brewing
Feature Article
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Cans are catching on

Beer, mead, sparkling water, energy drinks—the marketers behind these and other beverages are lately finding aluminum cans very much to their liking.
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With high-velocity air being delivered by two aluminum air knives, labeling efficiency has been greatly improved.
Machine Case Study
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Bottling line cost savings stick like glue at brewery

A new high-velocity blower and air knife system at Lakefront Brewery saves costs on glue and provides greater labeling productivity.
PET ‘kegs’
Video |

PET ‘kegs’

On display at the KHS booth were one-way PET kegs from Petainer in 15-, 20-, and 30-L sizes that are especially suitable for sending beer, cider, or wine to export markets because of their light weight, durability, and low cost relative to other keg material options.

Variety-pack box reveals four 22-oz glass bottles inside

Zoom and rotate this litho-printed, die-cut secondary package that provides a structural and graphics marketing punch for craft brews in club and liquor stores.
Off The Shelf: Whimsical hard cider packs tell a tale
Video |

Off The Shelf: Whimsical hard cider packs tell a tale

Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”
Feature Article
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Variety-pack box reveals four 22-oz glass bottles inside

Corrugated four-pack offers market differentiation as well as material and transportation savings for the Craft Brew Alliance.
OFF THE SHELF: Beer variety pack brews multiple advantages
Video |

OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Miller PTC pour
Package Case Study
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Miller scores sales with Punch Top Can

Miller Lite and Miller Genuine Draft cans are scored with a secondary tab that invites beer drinkers to have fun opening it, then enjoy a smoother pour.
Package Case Study
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Pinup girls position value beer brand for growth

Canada’s Sleeman Brewing updates the package design for Old Milwaukee beer with pinup-girl graphics, positioning the brand for growth against major mainstream beers.
Miller veterans can
Package Case Study
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”

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