Beer

Shown here is the winner of the futurebottle.com challenge in 2012 (Photo A)
Package Case Study
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Heineken finds package designs through crowdsourcing

From ideas about sustainable packaging to insights into what consumers age 60 and over would like to see in beer packaging—lots can be learned from IdeasBrewery.com.
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Column/Opinion
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Micro beers, macro attitude

If you’re looking for a cultural experience, head to a liquor store with a large and diverse selection of craft beers. There you’ll find visual stimulation, intellectual engagement, and educational opportunities galore.
Corrugated trays are fed into a machine that puts two 12-count cartons into each tray.
Machine Case Study
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Tasting Freedom in adhesive application

The oldest operating brewery in the country was first in line when it came to trying out a hot melt adhesive application system that cuts costs and streamlines maintenance.
Column/Opinion
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Metal can: challenged, but not dead

Let’s be clear: The metal food and beverage can is not dead, though the casual observer of the U.S. packaging market could be forgiven for thinking so.
Column/Opinion
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Crowdsourced packaging at Wrigley, Heineken

Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
Column/Opinion
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Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
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Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
Bonfire Brewing uses a single-station, cam-driven, air-actuated seaming machine made by the same OEM that made the upstream filling system.
Machine Case Study
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Digitally printed shrink labels open possibilities at craft brewer

Bonfire Brewing Co. buys bright stock cans and self-decorates them with shrink sleeve labels. Thanks to digital printing, ‘we can change graphics at the drop of a hat.’
Drop packer with the Pic-N-Place module.
Machine Case Study
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Drop packer keeps craft brewer growing

After experiencing a higher than desirable level of bottle breakage with repurposed packaging equipment, Midwestern stalwart Boulevard Brewing Company needed a solution to meet its non-traditional packaging demands, which include four different bottle types, multiple packaging sizes, and no carton dividers.
Full-aperture can end turns the can into a drinking vessel.
Package Case Study
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Debut of full-aperture can end for beer

With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, PA becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology.

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PACKAGE DESIGN/DEVELOPMENT
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