Beverage

Beverage

Package Case Study
| May 17, 2012

Mars Drinks debuts 100% recyclable Freshpack

Single-serve brewing system gets first two drink pouches in recyclable material, said to reduce the package footprint from 40% to 44%, depending on method of disposal.
Miller veterans can
Package Case Study
| May 10, 2012

Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
GNC CSI
Package Case Study
| May 9, 2012

Shadow Beverages, GNC enter ready-to-drink beverage market

Advanced Nutrition Beverage line employs 38-mm compression-molded polypropylene caps on PET bottles.
 Video | May 8, 2012

Beverage Roundtable: EXTRA | Rob Wallace

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
Viru: striking structure, minimal labeling, in and out of the four-pack.
Feature Article
| May 7, 2012

Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
Package Case Study
| May 1, 2012

Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.
A specially designed pallet conveyor has been designed to handle a high volume of pallets and supply enough cans for a complete production shift.
Machine Case Study
| April 30, 2012

One can line begets another

Oriental Brewery was so pleased with the turnkey, high-speed, highly automated can line it installed last year, it’s installing a near twin this year.
Light weight and shatter resistance join with great shelf impact.
Package Case Study
| April 27, 2012

Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.
Shepherd Neame
Package Case Study
| April 27, 2012

Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.
 Video | April 27, 2012

Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.

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