Case Studies

Shue_Unidyne 1
Package Case Study
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Commemorating a classic with vintage design

A limited-edition version of the iconic Model 55 Unidyne microphone is packaged with striking graphics that draw on archival packaging and ad graphics for inspiration.
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Kura 1
Package Case Study
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Protein powder packaging taps into New Zealand origins

Packaging for new Smoothie Powder product containing New Zealand dairy protein uses clean, modern, and premium graphics, while telling the story of its origins, without feeling rustic.
HOT-FILLED CUPS. Once cups emerge from hot-filling and lidding, they’re encased in paperboard sleeves and then robotically place
Machine Case Study
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Quick-change comes to trays, cases

Versatility and quick changeover in erecting cases and trays was the missing piece to the puzzle when it came to this cup-filling line at Leahy Orchards. Solution: Trayfecta.
MEDEA Vodka
Package Case Study
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A vodka bottle as instant messaging system?

MEDEA adds functionality to its LED-enabled vodka bottle, coupling it with Bluetooth technology and a proprietary app that lets users set and display scrolling messages remotely.
K-Mug small
Package Case Study
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Keurig coffee-to-go pods are recyclable

A new hot beverage pod from Keurig, the K-Mug, joins two other pod formats for the Keurig 2.0 brewing system that are now available in recyclable polypropylene.
Package Case Study
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New mayo bottle designed to squeeze out the last drop

Hellmann’s debuts a new inverted squeeze bottle with three improvements that allows consumers to get more mayo out of the bottle with less waste, less mess, and more control.
A 10-pack of Peeps
Machine Case Study
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Automatic case packing for Peeps

A move from RSCs to retail-ready packaging for its Peeps candy prompts Just Born to replace its manual secondary packaging process with fully automatic equipment.
High-quality flexo printing brings bread to shelf with a new boldness.
Package Case Study
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Bold print for Brace’s brand

Brace’s extensive range of Family Bread popular in the UK now has bold new graphics thanks to excellence in flexographic printing
Barrier thermoformed trays have the appearance of casserole dishes.
Package Case Study
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Ready meals in barrier trays

French ready meal producer Gendreau Group and its subsidiary VIF have launched a range of high-quality ‘country style’ ready meal items in a thermoformed barrier plastic tray.
Fiji 1
Package Case Study
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Labels trace water’s journey from cloud to bottle

A new label design for FIJI Water uses six different back-panel labels to educate consumers on the source of the water and its journey to the final packaged product.
CURVE PATTERN. The curve features aided retention of the curve in the devices during sterilization process.
Package Case Study
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Voice of customer inputs key to catheter tray and lid combination

Boston Scientific’s catheter tray and lid provide numerous benefits, including a knurling pattern of grooves in the tray.
Bottle Bright
Package Case Study
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Pouched product a Shark Tank success

Clean Ethics LLC of Richmond, VT, is about to get a $75,000 infusion to help fulfill purchase orders and get its Bottle Bright product into retail.
New design
Package Case Study
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Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
IN-STORE THEATRE. A change in approach for Fairy’s shelf-ready packaging from technical transportation to in-store theatre has r
Package Case Study
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Is your package design focused on driving sales?

Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.
CONCEPT REINFORCED. For Taco Bell and Doritos’ co-branded Nacho Cheese Doritos Locos Tacos product, packaging—which looks like a
Package Case Study
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Co-branding for a competitive edge

To deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.
DRUMMING UP BUSINESS. Blue Bell’s preprinted drums heighten the company’s identity in the bulk ice cream category.
Package Case Study
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Upgrading automated bulk ice cream packaging

Blue Bell heightens foodservice brand identity and worker safety, while also enhancing cost and operating efficiencies with in-plant-forming of preprinted all-paper drum containers.

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