Case Studies

Package Case Study
| May 21, 2013

Simple Green packaging redesigned to be more sustainable

New packaging for Simple Green household cleaning products includes a bottle with 25% PCR content and a trigger sprayer made entirely of plastic.
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Equal pink
Package Case Study
| May 21, 2013

Equal unveils fresh new look

Enhanced logo, packaging and Web site allows consumers to more easily identify the various Equal product boxes by color and type of sweetener.
New aseptic packs for Lassonde.
Package Case Study
| May 20, 2013

'Canned' classics now in an aseptic carton

Canadian food manufacturer Lassonde Specialties is making the move to carton packs for the company’s ‘Canton’ brand fondue bouillons.
Medicine kit pack rides Coca-Cola crates to save lives in Zambia and captured the premier Diamond and the Special 25th Anniversary Food Security award.
Package Case Study
| May 17, 2013

The DuPont Awards—from strength to strength for 25 years

This year's top winner is special. By leveraging the Coca-Cola Company’s distribution network, it gets medicines and instructions to remote areas and helps save lives.
New 4”-wide square polypropylene tub.
Package Case Study
| May 15, 2013

Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
Package Case Study
| May 10, 2013

Kids’ organic oats get plantable, compostable packaging

Packaging for instant cereal products for children includes compostable single-serve cups for convenience and a carton insert embedded vegetable seeds for a hands-on activity.
Package Case Study
| May 10, 2013

Another level of transparency for rPET egg packs

Pete & Gerry’s Organics emphasizes the importance of small family egg farms, with photos and copy on the carton liner that talk about its egg suppliers and the industry.
The Linx 7900 continuous ink jet printer.
Machine Case Study
| May 9, 2013

Fish processer counts on CIJ printers

Two printers are meeting the exacting demands of Espersen Lietuva UAB, a Danish company that is one of the most modern fish processing companies in Europe.
Package Case Study
| May 8, 2013

Coffee brewing technology is in the bag

Nature’s Coffee Kettle is a brew-in-the-bag solution for outdoor enthusiasts that includes a pour spout and finger holes for pouring, and is insulated for safe handling.
Package Case Study
| May 8, 2013

Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Fanta Funstigator
Package Case Study
| May 7, 2013

Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.
Machine Case Study
| May 6, 2013

Metal detector meets challenges of ice cream conductivity

English ice-cream maker Cheshire Farm replaces outdated metal detector with new system that can handle temperature fluctuations for high contaminant sensitivity.
Heinz new glass jar is aimed at adults.
Package Case Study
| May 3, 2013

Heinz glass jar designed to drive new usage occasions

H.J. Heinz has developed a distinctive and stylish new 300-g jar for the European launch of a new range of culinary ketchups.
Goya switched from glass (at left) to PET bottles (right) for its line of marinades.
Package Case Study
| May 3, 2013

Goya goes lightweight, moving marinades from glass to PET

New PET hot-fill technology allows for a custom six-side flat-panel design for marinade bottles that provides an iconic shape, along with environmental savings over glass.
New HDPE bottle for new kefir beverage.
Package Case Study
| May 2, 2013

New HDPE bottles for new Kefir

Bio-tiful Dairy has a brand new bottle with shrink sleeve label for its new range of organic dairy drinks.
Redesign stresses vitality.
Package Case Study
| May 2, 2013

Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.

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