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Case Studies

CONSISTENT BRANDING. Consistency—in both color and design—was the goal of Mondelez’ refresh of its Trident, Stimerol, and Hollywood brands in Europe and part of its strategy to revitalize the brands.
Package Case Study
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Color consistency is key in gum rebranding

Brand life-cycle management agency oversees the rebranding of three of Mondelez Europe’s gum brands, ensuring color consistency across 11 countries and 700 SKUs.
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Machine Case Study
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In-house-generated color labels save time, money

Dynamic product lines require quick-change printing versatility.
Now in a limited-edition trial is this two-lb package of Fisher Brand Party Peanuts.
Package Case Study
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Flexible pack merchandises like a rigid container

Formed from ‘exoskeleton’ rollstock on a vf/f/s machine, the PrimaPak combines benefits of a rigid container with the cost and sustainability advantages of flexibles.
Package Case Study
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Absolut unveils first state-inspired vodka

With a warm, spicy character, Absolut Vodka’s Limited Edition Absolut Texas variety uses package graphics featuring a modern spin on iconic Texas imagery.
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MillerCoors first to add more detailed nutritional labeling

MillerCoors takes advantage of new voluntary on-pack nutrition labeling guidelines for alcohol to market Miller64, ‘the ideal beer choice for people living a balanced lifestyle.’
Oscar Mayer brand P3 capitalizes on the healthful snacking craze.
Package Case Study
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Kraft pushes packs of protein

Kraft Foods Group’s Oscar Mayer brand is introducing P3 Portable Protein Pack: meat, cheese, and nuts in a packaging format designed for active consumers looking for a snack to help keep them going throughout the day.
Shown here is the carton format marketed by Henkel.
Machine Case Study
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
Package Case Study
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Organic lip balm gets compostable packaging

New line of organic lip balms is launched in biodegradable, compostable paper tubes.
Package Case Study
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Poultry processor switches to 100% recyclable trays

Saudi Arabian food company selects PET-based poultry trays that provide 100% recyclability.
Package Case Study
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Video: New Bud Light Cool Twist reclosable bottle

Using patented bottle technology, the new Bud Light Cool Twist 16-oz reclosable aluminum bottle features a sleek, innovative package design.
Package Case Study
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New Coke bottle for U.K. is lightest 330-mL ever

Design technology investments and changes in the glass-forming process by U.K. glass manufacturer results in 190-g weight for 330-mL bottle.
Warm Ups Dog Food Enhancers are an oatmeal-based product introduced in a microwavable cup to help create a warm, wholesome meal for dogs.
Package Case Study
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Easy-prep warm dog food in PP cup

A new line of ‘dog food enhancers’ created to be poured warm over dry dog food comes in a microwavable cup with film lidding and an inviting shrink-sleeve label.
Package Case Study
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'Dusty' Geritol graphics get reenergized

Legacy supplement brand Geritol gets package refresh designed to appeal to a younger demographic, enhance shopability, and provide a point of differentiation on shelf.
 SLIMMER STRUCTURE. It’s no accident that lower-calorie food offerings are being presented in smaller, slimmer packaging. Kellogg’s To-Go Breakfast Shakes offer a perfect example.
Package Case Study
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Appeal to the subconscious through package design

In order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.
A unique and elegant label for a flavorful hot sauce.
Package Case Study
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Digital label printing suits hot sauce

Middleton Printing owner Steve Middleton recently saw the need to move towards more modern printing technology—digital ink-jet label production.
Package Case Study
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Two discrete layers of EVOH help deliver three-year shelf life

One barrier layer of this award-winning pack is introduced in the coinjection molding process, while the second is in the in-mold label that’s added during coinjection.

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