Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Case Studies

Package Case Study
|

Brightly colored, heart-shaped bottles hold scented sunscreen

Consumers just love the new collection of Brightly Scented Sun Care® products from Miami-based SolScents, packaged in heart-shaped, perfume bottle-inspired containers in vivid colors that correspond to the seven scents.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
UNIQUE DESIGN. Specially designed rollers narrow the width of the stretch film into strong bands that are extremely effective in holding pallet loads down.
Machine Case Study
|

Pallet banding keeps berries free of damage

Vibration resonance during shipping was causing unacceptable levels of damage to Driscoll's pallets of berries. A unique banding system has made a huge difference.
Embedded drive. A smart embedded drive inside the friction feeder brought a big leap in performance for the OEM’s friction feed packaging machines.
OEM Application Note
|

Stripped-down drive works wonders

A leading maker of leaflet inserters greatly increased machine speed and doubled accuracy by embedding a stripped-down servo drive in its friction feeder.
CONSISTENT BRANDING. Consistency—in both color and design—was the goal of Mondelez’ refresh of its Trident, Stimerol, and Hollywood brands in Europe and part of its strategy to revitalize the brands.
Package Case Study
|

Color consistency is key in gum rebranding

Brand life-cycle management agency oversees the rebranding of three of Mondelez Europe’s gum brands, ensuring color consistency across 11 countries and 700 SKUs.
Machine Case Study
|

In-house-generated color labels save time, money

Dynamic product lines require quick-change printing versatility.
Now in a limited-edition trial is this two-lb package of Fisher Brand Party Peanuts.
Package Case Study
|

Flexible pack merchandises like a rigid container

Formed from ‘exoskeleton’ rollstock on a vf/f/s machine, the PrimaPak combines benefits of a rigid container with the cost and sustainability advantages of flexibles.
Package Case Study
|

Absolut unveils first state-inspired vodka

With a warm, spicy character, Absolut Vodka’s Limited Edition Absolut Texas variety uses package graphics featuring a modern spin on iconic Texas imagery.
Package Case Study
|

MillerCoors first to add more detailed nutritional labeling

MillerCoors takes advantage of new voluntary on-pack nutrition labeling guidelines for alcohol to market Miller64, ‘the ideal beer choice for people living a balanced lifestyle.’
Oscar Mayer brand P3 capitalizes on the healthful snacking craze.
Package Case Study
|

Kraft pushes packs of protein

Kraft Foods Group’s Oscar Mayer brand is introducing P3 Portable Protein Pack: meat, cheese, and nuts in a packaging format designed for active consumers looking for a snack to help keep them going throughout the day.
Shown here is the carton format marketed by Henkel.
Machine Case Study
|

Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
Package Case Study
|

Organic lip balm gets compostable packaging

New line of organic lip balms is launched in biodegradable, compostable paper tubes.
Package Case Study
|

Poultry processor switches to 100% recyclable trays

Saudi Arabian food company selects PET-based poultry trays that provide 100% recyclability.
Package Case Study
|

Video: New Bud Light Cool Twist reclosable bottle

Using patented bottle technology, the new Bud Light Cool Twist 16-oz reclosable aluminum bottle features a sleek, innovative package design.
Package Case Study
|

New Coke bottle for U.K. is lightest 330-mL ever

Design technology investments and changes in the glass-forming process by U.K. glass manufacturer results in 190-g weight for 330-mL bottle.
Warm Ups Dog Food Enhancers are an oatmeal-based product introduced in a microwavable cup to help create a warm, wholesome meal for dogs.
Package Case Study
|

Easy-prep warm dog food in PP cup

A new line of ‘dog food enhancers’ created to be poured warm over dry dog food comes in a microwavable cup with film lidding and an inviting shrink-sleeve label.
Package Case Study
|

'Dusty' Geritol graphics get reenergized

Legacy supplement brand Geritol gets package refresh designed to appeal to a younger demographic, enhance shopability, and provide a point of differentiation on shelf.

Pages

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.