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Case Studies

Machine Case Study
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Gummi 'burgers' assembled, packaged at 540/min

German candy maker Trolli GmbH installs fully automated packaging line equipped with multiple robots for its mini gummi-burger line.
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Hasbro packaged a special Easy-Bake Ultimate Oven for the brand’s 50th anniversary in a disruptive manner, targeting both girls and boys.
Package Case Study
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Category disruptors: You break it, you own it

Consumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.
Package Case Study
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Redesign pens new chapter for BIC

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
Package Case Study
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
Package Case Study
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A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
Package Case Study
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
Package Case Study
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
Machine Case Study
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Robots continue to penetrate the plant floor

Advances in technology make robots more appealing to CPGs looking for greater packaging line speeds, reduced labor costs, and increased accuracy and efficiency.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
New bread bag is made from renewable resources.
Package Case Study
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New sustainable bread bag

Hovis Limited, a vertically integrated baking and flour milling business in the U.K., is the first to commercialize a polyethylene bread bag made primarily from renewable resources.
Package Case Study
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Graphic redesign for Philly Cheesesteak focuses on authenticity

A complete redesign of the packaging graphics for handcrafted heat-and-serve deli sandwiches focuses on the artistic and emotive side of the brand and adds clarity and consistency.
Dog Tag Brewing launches beer honoring America’s fallen warriors
Package Case Study
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Dog Tag Brewing launches beer honoring America’s fallen warriors

Unique can images made possible using special printing technology tell the story of 12 fallen warriors.
MULTIFACETED REDESIGN.  The new clamshell package for Hypertherm’s consumables offers a more compact footprint, with 20% less material, and a more consistent, cleaner brand appearance on shelf.
Package Case Study
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Holistic thinking guides clamshell redesign

Hypertherm redesigns packaging for 220 SKUs of metal-cutting consumables for a more environmentally friendly clamshell that protects against product counterfeiting.
COMBINATION PACKAGE.  By using both paperboard and plastic in its Bonus Pack carton, UPG was able to get a terrific combination of shelf impact, clarity, and cost optimization.
Package Case Study
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Visibility the key to Bonus Pack

For this special promo package sold exclusively through PetSmart stores, it was essential that the primary packs inside be clearly visible to the consumer in the store.
Machine Case Study
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Table maker speeds delivery with on-demand box making

Part of MityLite’s supply chain transformation, a new custom case-making system reduces material inventory, improves efficiencies, and shortens delivery lead times.
Controls Case Study
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Implementing the Internet of Things incrementally

Optimizing existing technologies to integrate data is a way to increase productivity and efficiency, and it doesn’t have to all happen in one fell swoop.

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