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Case Studies

Consultant Terry Barclay (second from right) is shown here with a group of POP trainees before the larger-than-life statue of Mr
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Planters operators opt for POP

Planters’ Operators Program, or POP, is proving to be a popular training program at the firm’s Fort Smith, AR, plant. Both training modules lead to state certification in operations.
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
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Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
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The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
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Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
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Cookie appeal

In order to broaden its market from the East Coast to the entire U.S., Richmond, VA-based Kathleen’s Bake Shop enlisted the help of Beatley Gravitt Communications (Richmond, VA).
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Got graphics?

In a recent packaging redesign of its Kemps-brand dairy products, Minneapolis, MN-based Marigold Foods decided to keep the trademark cow image that has defined the brand for years.
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Fazer introduces packaging twist

Before introducing its Fazer silver line of individually wrapped chocolate candies earlier this year, Helsinki, Finland-based Fazer Confectionery evaluated more than 20 different design concepts.
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Graphics make poultry pack sizzle

Gerber’s Poultry, a chicken marketer in Kidron, OH, gave its packaging a strong shot of consumer appeal last March when it began using a printed film tightly shrunk over its foam trays of chicken sold at retail.
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Canisters to rev up sales

Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters.
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'Bottle can' springs from two new technologies

Daiwa Can Co. has created a uniquely hybrid package with its aluminum ‘bottle can.’ A lamination of PET film to aluminum replaces conventional coil coatings.
Although the lightweight, thin-walled bottle requires gentler handling than the glass bottles that Sapporo is accustomed to fill
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Sapporo turns heads with 'Shot Bottle'

It’s part can and part bottle, and marketers at Sapporo Breweries believe this reclosable aluminum bottle will bring new excitement to a premium brand of beer.
California Redi-Date employs zippers (inset) with an extra-wide offset flange that's said to provide an increased gripping area
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Contract packer 'zips' into stand-up pouches

Customers like Dole help contract packer California Redi-Date grow its stand-up pouch business. Resealable zippers work well with pouch-making equipment and provide easy opening and reclosing.
Nabisco's Mini Chips Ahoy! cookie rollout represents the company's most substantial "initiative" into the stand-up pouch.
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Stand-up pouches push the retail envelope

Nabisco rolls out Mini Chips Ahoy! cookies in a resealable stand-up pouch while Patrick Cudahy uses a pouch for frozen, precooked meats. And in Ecuador, an integral straw helps kids sip fruit drinks from a stand-up pouch.
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Cleaning up the codes

Contract packager Angeles Chemical Co. was experiencing too much downtime with the coder it was using to code retail packages of the solvents and chemicals it packs.
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Positively different battery packaging (sidebar)

A tubular Leap

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