Case Studies

Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

eToys’ future in doubt
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An eToys operator inspects a boxed order to determine how many air cushions will be necessary to prevent excessive product movem
Machine Case Study
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E-tailer cushions itself in a perilous environment

Air-cushion-making machinery, conveyors, case tapers and printers provide operational efficiency at embattled e-tailer e-Toys’ new distribution facility in Ontario, CA.
Package Case Study
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
Package Case Study
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
Package Case Study
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
Machine Case Study
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E-commerce demands quick-change equipment (sidebar)

Methodology
Package Case Study
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
Package Case Study
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Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
Package Case Study
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Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
Package Case Study
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Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.
Package Case Study
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
Package Case Study
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
Package Case Study
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New double-bag system in Japan

An unusual double-bag system is being used for delivery of liquid for enteral nutrition in various Japanese hospitals. The system includes an aseptically filled inner Elopouch® bag, the kind often used for UHT milks.
Machine Case Study
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SeaShell drives away damage (sidebar)

Seagate serves two customer ‘streams’
Package Case Study
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A 'greener' way to decorate

VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.
Frame-mounted 4-axis robot uses vacuum cups to assemble cases of cartoned milk three at a time.
Machine Case Study
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'Cool' robot palletizes three-up

A robot at Schroeder Milk palletizes cases from three lines in up to three different configurations at a time using specialized tooling to handle cases, pallets or slipsheets. System replaces manual palletization.

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