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Case Studies

Package Case Study
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Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
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Package Case Study
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Cookie appeal

In order to broaden its market from the East Coast to the entire U.S., Richmond, VA-based Kathleen’s Bake Shop enlisted the help of Beatley Gravitt Communications (Richmond, VA).
Package Case Study
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Got graphics?

In a recent packaging redesign of its Kemps-brand dairy products, Minneapolis, MN-based Marigold Foods decided to keep the trademark cow image that has defined the brand for years.
Package Case Study
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Fazer introduces packaging twist

Before introducing its Fazer silver line of individually wrapped chocolate candies earlier this year, Helsinki, Finland-based Fazer Confectionery evaluated more than 20 different design concepts.
Package Case Study
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Graphics make poultry pack sizzle

Gerber’s Poultry, a chicken marketer in Kidron, OH, gave its packaging a strong shot of consumer appeal last March when it began using a printed film tightly shrunk over its foam trays of chicken sold at retail.
Package Case Study
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Canisters to rev up sales

Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters.
Package Case Study
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'Bottle can' springs from two new technologies

Daiwa Can Co. has created a uniquely hybrid package with its aluminum ‘bottle can.’ A lamination of PET film to aluminum replaces conventional coil coatings.
California Redi-Date employs zippers (inset) with an extra-wide offset flange that's said to provide an increased gripping area
Machine Case Study
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Contract packer 'zips' into stand-up pouches

Customers like Dole help contract packer California Redi-Date grow its stand-up pouch business. Resealable zippers work well with pouch-making equipment and provide easy opening and reclosing.
Although the lightweight, thin-walled bottle requires gentler handling than the glass bottles that Sapporo is accustomed to fill
Package Case Study
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Sapporo turns heads with 'Shot Bottle'

It’s part can and part bottle, and marketers at Sapporo Breweries believe this reclosable aluminum bottle will bring new excitement to a premium brand of beer.
Machine Case Study
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Cleaning up the codes

Contract packager Angeles Chemical Co. was experiencing too much downtime with the coder it was using to code retail packages of the solvents and chemicals it packs.
Nabisco's Mini Chips Ahoy! cookie rollout represents the company's most substantial "initiative" into the stand-up pouch.
Package Case Study
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Stand-up pouches push the retail envelope

Nabisco rolls out Mini Chips Ahoy! cookies in a resealable stand-up pouch while Patrick Cudahy uses a pouch for frozen, precooked meats. And in Ecuador, an integral straw helps kids sip fruit drinks from a stand-up pouch.
Crown Candy's new horizontal flow wrapper seals large, flat-bottomed bon bons with a seam on the bottom.
Machine Case Study
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Crown Candy receives royal wrapper

Candy maker purchases new horizontal flow wrapper for wrapping large, coconut bon bons. The PC-controlled machine reduces changeover, increases line speeds and simplifies the packaging process.
Package Case Study
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Positively different battery packaging (sidebar)

A tubular Leap
On the FBM 20 hf/f/s pouch machine, printed film is side-sealed (below left) as it indexes from left to right. In the "duplex" m
Machine Case Study
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Pouch machinery fills versatility needs

Hf/f/s pouch equipment reduces material waste and ups speed for California Redi-Date. The contract packager plans to employ a similar machine to add versatility.
Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
This new shrink wrapping line, purchased at Pack Expo in '98, has allowed Axxess Technologies to increase its speed from 30 pack
Machine Case Study
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Putting a wrap on enhanced productivity

A new shrink wrapping system has doubled packaging speed and cut downtime in half at this Arizona maker of adhesive lettering.

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