Case Studies

Machine Case Study
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New line helps repackaging pay off (sidebar)

Repackaging’ defined
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Overhead hoppers on each electronic tablet counter are fed by a bucket that travels on demand from a floor-level hopper (inset)
Machine Case Study
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New line helps repackaging pay off

Added last August, RxPak’s newest drug repackaging line is notable not only for its level of automation, but also for the senior-friendly, child-resistant closure it applies. See in-plant video
Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

Dunnage options, economics
Package Case Study
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

eToys’ future in doubt
Package Case Study
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
An eToys operator inspects a boxed order to determine how many air cushions will be necessary to prevent excessive product movem
Machine Case Study
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E-tailer cushions itself in a perilous environment

Air-cushion-making machinery, conveyors, case tapers and printers provide operational efficiency at embattled e-tailer e-Toys’ new distribution facility in Ontario, CA.
Package Case Study
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
Package Case Study
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
Package Case Study
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Packaging mirrors free-spirited consumers

In an extensive redesign of its Salon Selectives line, Unilever’s Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives’ brand director.
Package Case Study
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
Package Case Study
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
Package Case Study
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
Package Case Study
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
Package Case Study
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New double-bag system in Japan

An unusual double-bag system is being used for delivery of liquid for enteral nutrition in various Japanese hospitals. The system includes an aseptically filled inner Elopouch® bag, the kind often used for UHT milks.
Package Case Study
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A 'greener' way to decorate

VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.

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