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Case Studies

Package Case Study
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Positively different battery packaging (sidebar)

A tubular Leap
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Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
Package Case Study
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Piping hot packaging

Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
Package Case Study
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
Package Case Study
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.
Package Case Study
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
Package Case Study
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Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
Package Case Study
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The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
California Redi-Date employs zippers (inset) with an extra-wide offset flange that's said to provide an increased gripping area
Machine Case Study
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Contract packer 'zips' into stand-up pouches

Customers like Dole help contract packer California Redi-Date grow its stand-up pouch business. Resealable zippers work well with pouch-making equipment and provide easy opening and reclosing.
Package Case Study
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Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
Machine Case Study
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Cleaning up the codes

Contract packager Angeles Chemical Co. was experiencing too much downtime with the coder it was using to code retail packages of the solvents and chemicals it packs.
Package Case Study
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Cookie appeal

In order to broaden its market from the East Coast to the entire U.S., Richmond, VA-based Kathleen’s Bake Shop enlisted the help of Beatley Gravitt Communications (Richmond, VA).
Crown Candy's new horizontal flow wrapper seals large, flat-bottomed bon bons with a seam on the bottom.
Machine Case Study
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Crown Candy receives royal wrapper

Candy maker purchases new horizontal flow wrapper for wrapping large, coconut bon bons. The PC-controlled machine reduces changeover, increases line speeds and simplifies the packaging process.
Package Case Study
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Got graphics?

In a recent packaging redesign of its Kemps-brand dairy products, Minneapolis, MN-based Marigold Foods decided to keep the trademark cow image that has defined the brand for years.
On the FBM 20 hf/f/s pouch machine, printed film is side-sealed (below left) as it indexes from left to right. In the "duplex" m
Machine Case Study
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Pouch machinery fills versatility needs

Hf/f/s pouch equipment reduces material waste and ups speed for California Redi-Date. The contract packager plans to employ a similar machine to add versatility.

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