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Case Studies

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Piping hot packaging

Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
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Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.
Package Case Study
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
Package Case Study
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Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
Package Case Study
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The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
Package Case Study
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Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
Package Case Study
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Cookie appeal

In order to broaden its market from the East Coast to the entire U.S., Richmond, VA-based Kathleen’s Bake Shop enlisted the help of Beatley Gravitt Communications (Richmond, VA).
A new cartoning machine erects multipack carton blanks (above), pairs six 4-oz cups of yogurt (right) onto the blank, then wraps
Machine Case Study
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New filler, cartoner, help 'moo-ve' multipacks

Renovation reaps rewards for yogurt maker (sidebar)
Consumers can easily tear off Silver Blue?s induction seal and throw it away. A foam liner inside the closure further protects t
Package Case Study
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Silver cleaner polishes its look

Silver Blue's complete overhaul eliminates leakage and breakage while improving esthetics.
A custom-engineered flat sealing head induction-seals recessed closures in jug-in-box containers
Machine Case Study
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An unconventional seal

A custom-engineered induction sealer allows Jensen Foods to apply tamper-evident inner seals to 41/2-gal jug-in-box foodservice packs.
Package Case Study
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Supplier news: Relocations, expansions

Love Box Co. (Wichita, KS) opened an office and warehouse in Columbia, MO.
Filled and capped bottles
Machine Case Study
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Seals create I-D for lubricant

Induction-sealed PVC bottles that don't leak enable Westridge Laboratories to introduce personal lubricant to the pharmaceutical market and boost sales substantially.

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