Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Case Studies

Package Case Study
|

Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
Package Case Study
|

Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
Package Case Study
|

Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
Package Case Study
|

Eggs-actly

On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: “Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly.” The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.
Package Case Study
|

P&G moisturizer sold in RPET

A clear clamshell made of recycled polyethylene terephthalate helps showcase the newest Oil of Olay® moisturizer from Cincinnati-based Procter & Gamble. Thermoformed by Creative Forming (Ripon, WI), the clamshell recently earned an award in the Roll-fed/Consumer Housewares category in the 11th annual thermoforming competition sponsored by the Society of Plastics Engineers.
Package Case Study
|

Bags are a natural for organic cereals

In May, 2000, Barbara’s Bakery, a Petaluma, CA-based natural foods maker, began using oriented polypropylene “eco” bags to sell family-sized packages of its Organic Shredded Oats and Organic Puffins cereals.
Machine Case Study
|

Ink-jet coder doesn't horse around

English horse-feed manufacturer Dodson & Horrell of Kettering, Northants, needed a new method of coding information onto the sides of its feed bags—preferably one as sturdy as the horses consuming the feed.
Package Case Study
|

Switch to PET brings icy look

United Distillers & Vintners recently replaced glass with polyethylene terephthalate for 200-mL (6.76-oz) bottles of its TGI Friday’s® On the Rocks line of ready-to-drink cocktails. The custom bottles are injection/stretch blow molded by Schmalbach-Lubeca.
Package Case Study
|

Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
Package Case Study
|

Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.
Package Case Study
|

Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
Package Case Study
|

Sweet success for ice cream packs

Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
Harley-Davidson uses molded pulp to help protect shipments of motorcycle parts and accessories, as shown (above) by packaging en
Package Case Study
|

Molded pulp benefits beer, motorcycle parts shipments

Harley-Davidson and Merchant Direct discussed how they ride the advantages of molded pulp at IMPEPA’s late-September seminar.
David Van de Velde (shown above) could be called the 'curator' of the Vincent Van Gogh line of spirits. The vodka bottles (right
Package Case Study
|

Vodka served at this art gallery

In the premium spirits category, Luctor shows Dutch heritage through extravagant decorating of Vincent Van Gogh vodkas, gin and a liqueur. Gallery graphics require 16 colors involving suppliers in five European countries.
Package Case Study
|

Carnation relaunches Coffee-mate

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.