Case Studies

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Campbell Soup to flip its lids

In late July, Camden, NJ-based Campbell Soup Co.’s board of directors announced that it approved a series of investment initiatives to revitalize its brands.
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The bag's ergonomic handle (above) is produced on hf/f/s equipment (left) by a relocated and reoriented applicator (top).
Package Case Study
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A better handling bag

Performance Seed’s 10- and 20-lb bags of bird food have added an ergonomically designed handle in the bag corner to improve carrying and pouring. The patent-pending feature is heat sealed and die cut on customized hf/f/s equipment.
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P&G tests Pringles portion pack

Procter & Gamble is test marketing Smart Stacks, a 0.81-oz portion pack of its Pringles-brand potato crisps, in a thermoformed polypropylene cup whose bottom is shaped like the curvy snack.
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Pulp-packed wine bottles please customers

When Viansa Winery of Sonoma, CA, switched recently from expanded polystyrene to molded pulp packaging for the wines it ships via parcel service, the move was driven largely by environmental concerns.
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Welch's opts for multilayer PP, easy-spread cap

Like other juice marketers, Welch’s has typically relied on heat-set polyethylene terephthalate when converting from glass to plastic. But the firm changed that pattern when it came time to design a plastic alternative to its 10-oz single-serve glass containers. This time, the Concord, MA-based firm opted for a translucent polypropylene bottle rather than clear PET.
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Multipack markets Stonyfield's soy yogurt

Organic yogurt producer Stonyfield Farm in May introduced O’Soy, an all-natural soy yogurt, in what it believes is a unique six-pack. The multipack “wrap” is 20-pt recycled clay-coated newsback, supplied by Old Dominion Box (Madison Heights, VA).
Package Case Study
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Kodak sees ?Advantix? in pouch

Kodak Canada Inc. is test marketing a four-pack of its Advantix-brand photographic film in a reclosable zippered gusseted pouch in Canada. It’s believed that this is the first film sold in a resealable pouch in North America.
Package Case Study
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Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
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Oberweis Dairy is 'looney' over milks

North Aurora, IL-based Oberweis Dairy, best known for its glass containers of milk, introduced in August a line of five 12-oz Looney Tunes-brand flavored milks in polyethylene terephthalate bottles.
Shown here is a sampling of Clean Team's packaged cleaning cards that are inserted into magnetic stripe readers, point-of-sale c
Machine Case Study
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Four-side-sealer homers for Clean Team

Clean Team, a San Diego maker of cleaning card products, speeds changeovers and lowers labor costs with an automated sealer. Pitched area allows for easy filling of liquid cleaning solution into the package.
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Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Package Case Study
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New film barrier helps fertilizer canister grow outdoor sales

Five years ago, Greenview Preen-brand weed preventer switched from a 15-lb multiwall bag to a 4-gal preformed paperboard canister to differentiate itself from the competition (see Nov.
Package Case Study
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Big boost in bagging salad

Zoltan Payerli of Salinas, CA-based Fresh Express is looking forward to Pack Expo Las Vegas 2001, scheduled for Sept. 10-12 at the Sands Expo and Convention Center. His attendance there two years ago led to the installation of a 16-head combination scale from Yamato, which is represented by Hayssen, a Barry-Wehmiller Co. (Duncan, SC).
Cutaway diagram shows just how much space the heat-generating chamber occupies inside the can.
Package Case Study
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Nestlé tests an award-winning can

Consumers on the go continue to drive packaging development around the world. This time it’s a self-heating can of coffee from Nestlé UK.
Bags leaking and long lead times led No Pudge! Foods' Lindsay Frucci to switch from bags (below, far left) to a bag-in-box confi
Package Case Study
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New pack helps No Pudge! Foods fatten sales

A paperboard carton that offers on-shelf differentiation and an inner plastic bag that doesn’t leak help No Pudge! Foods’ natural brownie mix sales soar.

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