Case Studies

CONCEPT REINFORCED. For Taco Bell and Doritos’ co-branded Nacho Cheese Doritos Locos Tacos product, packaging—which looks like a
Package Case Study
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Co-branding for a competitive edge

To deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.
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DRUMMING UP BUSINESS. Blue Bell’s preprinted drums heighten the company’s identity in the bulk ice cream category.
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Upgrading automated bulk ice cream packaging

Blue Bell heightens foodservice brand identity and worker safety, while also enhancing cost and operating efficiencies with in-plant-forming of preprinted all-paper drum containers.
FILLER BLOCK. The 12-oz glass bottles typically run through the rinser/filler/crowner at a speed of about 350/min.
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Craft brewer returns to sweet home Chicago

CAGR is at 50% over the past five years, so Lagunitas is hitting on all cylinders. The future looks even brighter since the firm opened a new brewery on Chicago’s west side.
Wholesome! changes its packaging graphics
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New Wholesome! packaging has heart

Organic and Fair Trade sweeteners company changes its name to Wholesome!, a concept that carries through to its new package graphics.
Minimal waste. The Hydroforma SP pouch maker relies on its programmable automation controller (Photo A), variable frequency driv
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Tight control reduces film waste

Water-soluble pouches have been a breakthrough in safety and convenience for the cleaning and laundry industries. They wouldn’t be feasible without tight machine control.
rokz’ line of Infusion products
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Bottle brings spice to craft cocktail category

As the craft cocktail movement explodes in bars and restaurants around the world, fans of these handmade, high-quality drinks are increasingly looking for ways to create cocktail recipes with exotic and fresh ingredients at home.
CAPACITIVE SENSOR. Since the capacitive sensor was deployed on the pressure-sensitive labeling machine, positioning accuracy has
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Clear-label sensor brings $15,000 annual savings

By switching from an optical sensor to one that measures capacitance, this flexible film converter obviates the need for eye marks on the clear label release liner.
STANDING UP AND OUT. The stand-up, modified atmosphere-packed pouches feature transparent front windows to clearly reveal the pa
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Complete fresh pet food meals in MAP SUPs

Freshpet pioneers refrigerated pet food segment and embraces the challenge of imaginative packaging options.
Libbs Farmacêutica Ltda.
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Pharmaceutical track-and-trace pilot program in Brazil

Pharmaceutical counterfeiting is a global challenge.
Enigma high-security thumb drive-sized encryption device
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Clear package protects, promotes encryption device

The new Enigma high-security thumb drive-sized encryption device uses a clear plastic tray-and-sleeve system that offers tamper-evidence and plenty of space for graphics.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
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Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
Red Brick chooses Novelis evercan
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Craft beer selects can with 90% PCR content

Georgia’s oldest brewery selects a high-recycled content aluminum can for its products to align with its sustainability goals, without sacrificing the quality of its beer.
New label energizes Rebel Yell for a new era.
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Premium label for Kentucky bourbon

Rebel Yell Kentucky Straight Bourbon from St. Louis-based Luxco is reborn for a new era with revitalized packaging and increased brand support.
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Loop-and-hook closure keeps bath salts fresh

Dr Teal’s selects a VELCRO closure for a flexible pouch holding its Epsom Salt Soaking Solutions product. The closure offers consumer convenience and product protection.
GLBC new packaging labels
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Beer labels as ‘conversation pieces’

New label designs for Great Lakes Brewing Company’s beer brands feature colorful, detailed paintings that incorporate textures and mementos from GLBC’s 27-year history.
Package Case Study
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Ultra-premium petfood gets reclosable seal

Pet Food UK selects a 1.5-kg flexible pouch for its new petfood product that uses a reclosable hook-and-fastener system to provide convenience and product protection.

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