Case Studies

Package Case Study
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
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Package Case Study
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
In this photo, the central feed wheel (right) has just been loaded with 36 cans, and the pickup head (left) is ready to load aga
Machine Case Study
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Pepsi caps its cans

In response to consumer concerns about hygiene, Pepsi-Italy has begun thermoforming HIPS overcaps onto single-serve cans of its soft drinks.
Package Case Study
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
A 10-bucket combination scale feeds a steady supply of sweetened dried cranberries to each waiting case (inset).
Machine Case Study
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Bulk-packed Craisins pick up the pace

As demand for its sweetened dried cranberries in 10- and 25-lb boxes continued to increase, Ocean Spray responded with a brand new bag-in-box line.
Package Case Study
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
On the AA and AAA (shown) lines, battery count changes are tool-less, done using plastic and metal inserts.
Machine Case Study
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Rayovac charges up battery lines (sidebar)

Super-charged changeovers
The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.
Package Case Study
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Spalding pumps up b-ball packaging

Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
Integrated section comprises 8-up clamshell denesting onto a custom conveyor that moves left to right (above). Midway of the mac
Machine Case Study
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Rayovac charges up battery lines

Two new production lines package AA and AAA batteries, respectively, into peggable, reclosable RPET clamshells. Integrated setups include self-designed battery handling systems.
Package Case Study
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
On the Excel bagger (bottom photo), American Innotek's portable toilet bags are packaged for its "industrial" clients. The SPrin
Machine Case Study
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'Sprinting' to automated efficiency

New bagging equipment makes it easy for this California manufacturer to package its disposable travel toilet for either industrial or retail channels.
Package Case Study
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
The converting machine (left) produces air-filled cushions a maximum width of 8", with length varying from 3" to 20". Omron Heal
Machine Case Study
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Air cushions salve Omron's shipping wounds

Medical supply distributor switches from loose-fill “peanuts” to an air-cushioned void fill to satisfy customers and cut space requirements.
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Package Case Study
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Non-food flexible packs devour awards

FPA recognizes a multilayer p-s ‘book’ label for cleaners, a plastic header bag, a resealable stand-up pouch, a high-barrier industrial wrap, formable and peelable webs for a medical package, and a CR reclosable bag for pharmaceuticals.
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Package Case Study
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
Package Case Study
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Diners find film packs ideal for every meal course (sidebar)

Produce packs win two

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