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Case Studies

The thermal-transfer printer/encoder "test" machine (above) operates at a Hines Veterans Hospital outpatient pharmacy. It encode
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VA hospital tests 'talking' label

Visually impaired patients at a veterans hospital are participating in a pilot program involving a radio-frequency identification labeling system that can read aloud prescription information and instructions for a medicine.
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Tressa touts 'tri' container

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.
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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
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Eggs-actly

On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: “Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly.” The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.
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P&G moisturizer sold in RPET

A clear clamshell made of recycled polyethylene terephthalate helps showcase the newest Oil of Olay® moisturizer from Cincinnati-based Procter & Gamble. Thermoformed by Creative Forming (Ripon, WI), the clamshell recently earned an award in the Roll-fed/Consumer Housewares category in the 11th annual thermoforming competition sponsored by the Society of Plastics Engineers.
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Bags are a natural for organic cereals

In May, 2000, Barbara’s Bakery, a Petaluma, CA-based natural foods maker, began using oriented polypropylene “eco” bags to sell family-sized packages of its Organic Shredded Oats and Organic Puffins cereals.
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Switch to PET brings icy look

United Distillers & Vintners recently replaced glass with polyethylene terephthalate for 200-mL (6.76-oz) bottles of its TGI Friday’s® On the Rocks line of ready-to-drink cocktails. The custom bottles are injection/stretch blow molded by Schmalbach-Lubeca.
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Kraft-y bottle wins accolades

Kraft Food Services, Glenview, IL, was honored in October with the Package of the Year award from the Atlanta-based Assn. of Dressings and Sauces. Kraft’s patented wide-mouth, high-density polyethylene 1-gal jug includes a handle featuring a thumbprint and finger-grip for easy gripping, along with a screw cap and a pouring-friendly design.
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Ink-jet coder doesn't horse around

English horse-feed manufacturer Dodson & Horrell of Kettering, Northants, needed a new method of coding information onto the sides of its feed bags—preferably one as sturdy as the horses consuming the feed.
Church & Dwight's complex, two-layer top label deftly balances high-speed application, consumer convenience and food-grade TE re
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Over-the-top effort solves TE challenges

Arm & Hammer’s p-s TE label for its new HDPE shaker bottle of baking soda uses two types of adhesives. The duo performs tamper-evidence while it meets regulatory requirements for foods.
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Engineering software quickens product launch

Mary Kay Inc., the Dallas-based global direct-selling manufacturer of skin care and beauty products, is implementing Design-Expert® mathematical software from Stat-Ease (Minneapolis, MN) to help avoid product launch delays and unnecessary rework costs.
A rigid primary package guards against breakage and moisture damage.
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Effervescent tablets go 'Airborne' in tubes

Knight-McDowell Labs’ quest for an alternative to foil packaging for its effervescent tablets led to a rigid, polypropylene injection-molded container.
The laser scanners "look" through the top of a case of aerosol cans (above). Each of three scan heads has a 120-degree field of
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Integrator specs laser sensor for aerosol can line

Systems integrator adapts special laser to sense defects in cases of aerosol cans for cleaning products maker. Error detection improves to 99%.

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