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Case Studies

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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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Engineering software quickens product launch

Mary Kay Inc., the Dallas-based global direct-selling manufacturer of skin care and beauty products, is implementing Design-Expert® mathematical software from Stat-Ease (Minneapolis, MN) to help avoid product launch delays and unnecessary rework costs.
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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
The laser scanners "look" through the top of a case of aerosol cans (above). Each of three scan heads has a 120-degree field of
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Integrator specs laser sensor for aerosol can line

Systems integrator adapts special laser to sense defects in cases of aerosol cans for cleaning products maker. Error detection improves to 99%.
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
Open-mouth, pinch-bottom bags (top) are pulled from a magazine feed by vacuum cups. Sealed bags (above) exit the filler and are
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Efficiency gained, paper costs cut

A UK producer of chemicals used in the leather industry successfully integrated an automated packaging line and cut the cost of multiwall paper bags in the process.
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
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Regal solution protects bottles

Chalone Vineyard of Napa, CA, is the first to benefit from a new molded fiber technology called PulpFusion. Regale claims it can reduce costs by 80% and lead time by 90% compared to other molded fiber technologies.
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Getting a handle on salsa packaging

In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.
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Sargento to debut in-line slider

In January, Sargento Foods, Plymouth, WI, will become the first user of the Hefty® Slide-Rite® reclosure system on a package produced on a form/fill/seal machine.
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Reclosable fitment cashes in for Arm & Hammer

To eliminate the possibility of having opened packages on store shelves, Church & Dwight Co., maker of Arm & Hammer® products, decided to change the packaging for its Carpet and Room Deodorizer.
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Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
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A vision for low-cost inspection (sidebar)

A detailed look
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Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.
The vision sensor's hand controller for set-up parameters is wired through the cartoner's main panel (above) with the view displ
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A vision for low-cost inspection

Access Business Group, the manufacturing arm for Amway, upgrades cosmetics packaging with new low-cost vision sensors that confirm literature insertion and label presence.
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Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.

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