In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.
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“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
In the premium spirits category, Luctor shows Dutch heritage through extravagant decorating of Vincent Van Gogh vodkas, gin and a liqueur. Gallery graphics require 16 colors involving suppliers in five European countries.
It’s been nearly seven years since Fritz-Pak Corp. began using water-soluble film for its bags of powdered concrete retarder. Concrete truck operators toss the bags into the mixer to keep the concrete from setting too fast.
The Arm & Hammer Div. of Church & Dwight now offers its all-natural baking soda in a waterproof “sink-side” container that is an alternative to its venerable 59¢ paperboard “Yellow Box.” The 12-oz white pigmented high-density polyethylene container, which keeps water out, allows consumers to keep baking soda closer to the sink.