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Case Studies

Package Case Study
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Getting a handle on salsa packaging

In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.
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For its foodservice business, Mother Parker's sells bags of ground coffee under its own name as well as for brands it contract p
Machine Case Study
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Paired vf/f/s equipment 'brews' foodservice packs

By adding two vf/f/s machines, Mother Parker’s Tea & Coffee meets growing sales demand for small bags of ground coffee sold primarily to restaurants and hotels.
Package Case Study
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Sargento to debut in-line slider

In January, Sargento Foods, Plymouth, WI, will become the first user of the Hefty® Slide-Rite® reclosure system on a package produced on a form/fill/seal machine.
Package Case Study
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Reclosable fitment cashes in for Arm & Hammer

To eliminate the possibility of having opened packages on store shelves, Church & Dwight Co., maker of Arm & Hammer® products, decided to change the packaging for its Carpet and Room Deodorizer.
Package Case Study
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Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
Package Case Study
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Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.
Package Case Study
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Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
Package Case Study
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Sweet success for ice cream packs

Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
Harley-Davidson uses molded pulp to help protect shipments of motorcycle parts and accessories, as shown (above) by packaging en
Package Case Study
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Molded pulp benefits beer, motorcycle parts shipments

Harley-Davidson and Merchant Direct discussed how they ride the advantages of molded pulp at IMPEPA’s late-September seminar.
David Van de Velde (shown above) could be called the 'curator' of the Vincent Van Gogh line of spirits. The vodka bottles (right
Package Case Study
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Vodka served at this art gallery

In the premium spirits category, Luctor shows Dutch heritage through extravagant decorating of Vincent Van Gogh vodkas, gin and a liqueur. Gallery graphics require 16 colors involving suppliers in five European countries.
Package Case Study
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Carnation relaunches Coffee-mate

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.
Machine Case Study
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A vision for low-cost inspection (sidebar)

A detailed look
The top portion of the Squish-Pak! bottle's two-piece closure is removed (below left), revealing the "sipper  protrusion" that m
Package Case Study
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Suiza dairy touts 'squishy' bottle

A soft LDPE bottle and ‘sipper protrusion’ make it easy for kids to hold and drink single-serve milks. Suiza’s Country Fresh dairy introduces two distinct brands of milk in the containers.
Shrink system (above) uses carefully aimed heat guns to provide a can-hugging fit, even for shaped cans of Killian's Red (top).
Package Case Study
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Coors rolls out the barrel can

Pub barrel cans of Coors Killian’s Red are wrapped in heat-shrink OPP at a rate of 250 cans/min by a cut-and-glue labeling system located downstream from the can shaper.
Machine Case Study
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High-slip film improves operations

It’s been nearly seven years since Fritz-Pak Corp. began using water-soluble film for its bags of powdered concrete retarder. Concrete truck operators toss the bags into the mixer to keep the concrete from setting too fast.
Package Case Study
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Baking soda shake up

The Arm & Hammer Div. of Church & Dwight now offers its all-natural baking soda in a waterproof “sink-side” container that is an alternative to its venerable 59¢ paperboard “Yellow Box.” The 12-oz white pigmented high-density polyethylene container, which keeps water out, allows consumers to keep baking soda closer to the sink.

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