StarKist Foods Div. of Pittsburgh-based Heinz North America hopes to hook consumers with a smaller, single-serve pouch of StarKist tuna. Introduced in April, the 3-oz Flavor Fresh Pouch is a line extension of the company’s 7.06-oz pouch introduced last fall. The new, smaller pouch is expected to be available nationally by August.
To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
In a move that showcases the product, variety, and ingredients of its prepackaged salad line, Salad Blends, Dole Fresh Vegetables redesigned its packaging, incorporating bold product-identifying graphics.
In February, Novartis Consumer Health, Inc., Summit, NJ, launched nationally a line of 10 dietary supplements called ReSource Wellness that aim to help consumers feel better and take charge of their health.
Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.