Case Studies

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Instant foamer pumps new J&J soap

Johnson & Johnson, Skillman, NJ, in May introduced Johnson’s Kids Foam Blaster hand soap, topped with an instant foam dispenser developed by Airspray International (Pompano Beach, FL). The Table Top foam-producing dispenser is said to provide a soap product that lathers without water.
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Package Case Study
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PET developments refresh beverage and dairy applications

AriZona Beverages moves into a hot-filled PET longneck bottle, PET helps launch a carbonated dairy drink, PET/nylon/PET resists carbonation loss for Perrier’s new bottle, and an additive extends shelf life for the first PET-bottled milk in the U.K.
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New products, new looks for Korbel brandies

After more than 100 years, Korbel adds two new brandies and redesigns all labels to be more competitive in its category.
Package Case Study
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New products, new looks for Korbel brandies (sidebar)

Going for the gold, gold, gold
One of two horizontal form/fill/seal pouch machines produces the Wyler's Soup Starter packs.
Package Case Study
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Pouch with pocket wins for Wyler's

New barrier materials and machine modifications permit unique ‘pouch within a pouch’ as Wyler’s switches from canister to flexible packaging.
Ryt-way's new wrappers sit side-by-side (above).
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Wrapper does 'ryt' by contract packager

New wrapper greatly reduces material waste and labor costs while boosting productivity and employee morale.
Package Case Study
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Appeal inside and out

New Purina dog food bag employs vivid printing to catch dog owners’ eyes, great flavor inside to attract those owners’ canines.
Package Case Study
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New container helps Ocean Spray mix it up

Customized packaging now allows Ocean Spray to launch its preservative-free Original Fruit Mixers, the company’s first crack at the specialty drink-mixer market.
Package Case Study
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Pigmented bottle battles milk oxidation

A new FlavorTight™ bottle that adds a white color concentrate to high-density polyethylene helps prevent oxidation in Dean Foods’ Land O’Lakes-brand ½- and 1-gal sizes of milk. Introduced in August into seven Midwest states, the bottles are used for 14 total SKUs.
Package Case Study
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Coke canner rolls out 'fridge-friendly' pack

In a radical departure from the long-standing 4x3-can-configured 12-pack, Coca-Cola Bottling Co. Consolidated, Charlotte, NC, last month began to ship a new 6x2-configured 12-pack. Called the Fridge Pack™, the new shape paperboard pack is ideal for refrigerator shelves and replaces the 4x3-can 12-pack for the company.
Package Case Study
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Tuna salad kit packs multiple components

In April, Chicken of the Sea Intl., San Diego, CA, launched a Tuna Salad Kit that contains premium no-drain tuna in a vacuum-packed foil pouch.
Package Case Study
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Not just a 'corny' redesign

Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.
Machine Case Study
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New pack helps No Pudge! Foods fatten sales (sidebar)

No Pudge! leaps materials hurdles
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
Machine Case Study
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Furman polishes up brightstock packing (sidebar)

Major upgrades

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