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Case Studies

Machine Case Study
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New line helps repackaging pay off (sidebar)

Repackaging’ defined
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Package Case Study
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
Overhead hoppers on each electronic tablet counter are fed by a bucket that travels on demand from a floor-level hopper (inset)
Machine Case Study
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New line helps repackaging pay off

Added last August, RxPak’s newest drug repackaging line is notable not only for its level of automation, but also for the senior-friendly, child-resistant closure it applies. See in-plant video
Package Case Study
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

Dunnage options, economics
Package Case Study
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
Machine Case Study
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Robson's assembles a honey of a line (sidebar)

Custom look makes the difference
Package Case Study
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Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
The rotary filler (top) is driven by a motor capable of handling Robson's viscous spun honey. A slight indentation in each bottl
Machine Case Study
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Robson's assembles a honey of a line

Filling, capping and labeling jars of honey by hand was too slow at this Arizona honey maker, especially with new markets on the horizon. Automated machinery was the answer
Package Case Study
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Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
Machine Case Study
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Sanford sold on 'cell' concept (sidebar)

Changeover changes
Package Case Study
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Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.
Machine Case Study
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Sanford sold on 'cell' concept (sidebar)

Initiating the ‘cell’ concept
Package Case Study
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
A customized pick-and-place arm places markers into blister cavities on the rotary table of an eight-station heat-sealing machin
Machine Case Study
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Sanford sold on 'cell' concept

In-line marker assembly and packaging, featuring an eight-station automatic heat-sealing unit, helps manufacturer increase production, save labor costs and meet just-in-time needs.
Package Case Study
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.

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