Annie’s® Homegrown Inc. in September introduced Microwavable Single Servings Mac & Cheese Meals in a “dual pouch” that holds organically grown macaroni in one pouch and powdered cheese sauce in a second, smaller pouch.
São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.
Mary Kay Inc., the Dallas-based global direct-selling manufacturer of skin care and beauty products, is implementing Design-Expert® mathematical software from Stat-Ease (Minneapolis, MN) to help avoid product launch delays and unnecessary rework costs.
When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a high-speed energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
Sweet Organics, a new line of organic snacks from Seasons Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his companys snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly. The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.