Case Studies

Package Case Study
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Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.
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Shown at left are all four pieces to the new package: 
precision white tray and inside clamshell (right), and exterior clamshell
Machine Case Study
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Sheet gives thermoformer an 'edge'

When this maker of cutting tools wanted a versatile new double-tray package, its thermoformer selected special sheet stock for difficult forming.
Package Case Study
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ConAgra debuts aseptic pudding packs

ConAgra Foods, Irvine, CA, claims it’s the first-ever shelf-stable pudding in a single-serve tube pack. Another convenient, tube-packed fun food directed toward kids has been introduced (see packworld.com/go/c049): Hunt’s Snack Pack Squeez ‘n Go Portable Pudding.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Package Case Study
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Innovative tin touts German Altbier

Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.
Package Case Study
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'Flex' handle gives High Falls packs a lift

High Falls Brewing Co., Rochester, NY, has improved the carrying handle for its multipacks of glass-bottled beer brands such as Genesee and J.W.
Package Case Study
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
Package Case Study
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
Package Case Study
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
Package Case Study
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
The laser printer is nestled in 59 pieces of protective packaging (top) and is equipped with a special molded foam ramp (bottom)
Machine Case Study
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HP reduces packaging

A redesign at Hewlett-Packard cuts packaging components in half.
Package Case Study
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Award-winning design solution

A dramatic packaging design solution for the Irving, TX-based Mission Foods line of tortilla products earlier this year helped Axion Design (San Anselmo, CA) win an American Graphic Design Award.
Package Case Study
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Squeaky-clean new graphics

OxiClean Multi-Purpose Stain Remover has moved from infomercial fame to mainstream retail distribution channels.
Sealed with foil lids, bottles emerge from the aseptic filling system in two parallel lanes (left). Colorful shrink-sleeve label
Package Case Study
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Transforming the Egyptian dairy market

IGI aims to grow a market for packaged, branded milk in a country where 85% of the milk that’s bought isn’t even pasteurized let alone packaged. Aseptic packs are key.

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