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Case Studies

Package Case Study
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
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Machine Case Study
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Coupling smooths packer's pick-and-place motion (sidebar)

Tech talk
Package Case Study
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
Package Case Study
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Prize figures are 'capped'

São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.
Package Case Study
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Wine labels offer taste of the country

Beginning in November, Wollersheim Winery, Prairie Du Sac, WI, began replacing the gray labels and capsules (photo, right) on 11 of its popular wines with new color-coordinated and graphically appealing alternatives (photo, left).
Machine Case Study
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SeaShell drives away damage (sidebar)

Seagate serves two customer ‘streams’
Package Case Study
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Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
Frame-mounted 4-axis robot uses vacuum cups to assemble cases of cartoned milk three at a time.
Machine Case Study
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'Cool' robot palletizes three-up

A robot at Schroeder Milk palletizes cases from three lines in up to three different configurations at a time using specialized tooling to handle cases, pallets or slipsheets. System replaces manual palletization.
Package Case Study
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Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
Shown above are just a few of the shapes and sizes filled routinely on Kos?'s versatile bottling line.
Machine Case Study
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Building sales through versatility

Tokyo-based cosmetics giant Kosé installs two modular, quick-change bottling lines versatile enough to handle nearly 100 different bottle shapes and sizes.
Package Case Study
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Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.
Machine Case Study
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Robson's assembles a honey of a line (sidebar)

Custom look makes the difference
Package Case Study
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
The rotary filler (top) is driven by a motor capable of handling Robson's viscous spun honey. A slight indentation in each bottl
Machine Case Study
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Robson's assembles a honey of a line

Filling, capping and labeling jars of honey by hand was too slow at this Arizona honey maker, especially with new markets on the horizon. Automated machinery was the answer
Package Case Study
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
Machine Case Study
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Sanford sold on 'cell' concept (sidebar)

Changeover changes

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