Case Studies

Machine Case Study
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Laser coding excels at Excelda

Excelda Mfg., a contract packager of lubricants and other products sold in the automotive aftermarket, has turned to laser coding to improve legibility of the single-line date code it uses on the plastic bottles it fills.
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Package Case Study
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Detergent tabs 'heat' up packaging

In Britain, premeasured tablets are the fastest-growing way to use laundry detergents, and Robert McBride, plc, Cumbria, England, is packing them 70% faster with an economical film from UCB Films (Smyrna, GA).
The 128-valve filler handles 20-oz bottles at 1,000/min.
Machine Case Study
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Bottling built for the future

When this Pennsylvania beverage marketer installed a new line for PET bottles, great care was taken that the equipment be capable of handling multiple package varieties. See in-plant video
Package Case Study
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Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft’s Xbox game console strikes a balance for hard-core gamers and mainstream consumers.
Package Case Study
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Design: Redesigned label is rosier

In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
Screen-printed with organic inks that are cured in a lehr at 350?F, the bottle's decoration makes a strong statement.
Package Case Study
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Cutting through the clutter

This Chicago-based company left no stone unturned in its quest for perfect packaging. Spare-no-expense shippers in two sizes and custom primary packaging mark the debut of this premium vodka.
Stronger and better looking: Consumer-preferred PET gives Perrier's water jugs improved shelf presence versus HDPE. The PET jug'
Package Case Study
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Perrier sleeves 1-gal PET bottles

Perrier debuts several of its brands in PET jugs decorated with stretch sleeve labels printed in eight colors. New molding, sleeving equipment highlights revamped lines at two facilities.
Machine Case Study
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Can labeling improves logistics

In Vejle, Denmark, where a company called Tulip operates Northern Europe’s largest meat packing plant, preprinted round cans are giving way to round cans that are decorated in-line via roll-fed labelers.
Package Case Study
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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.
Machine Case Study
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Labeling switch nets savings

Minute Maid is in the process of switching from in-mold labels to heat-transfer decoration on all 1-gal high-density polyethylene bottles for its popular Hi-C beverages. According to Ernest Dunlap, manager of packaging at the Houston-based beverage firm, the change aims to reduce unsaleables at retail.
At Thorntons, the X-ray inspection system checks lidded boxes for contaminants and, through a software upgrade, chocolates that
Machine Case Study
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X-ray vision checks inside chocolates boxes

Thorntons in the U.K. uses X-ray scanning equipment to inspect foil-wrapped and boxed chocolates. Software upgrade detects missing chocolates.
The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
Machine Case Study
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Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
Machine Case Study
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Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
Package Case Study
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ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.
Package Case Study
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Club stores spawn salmon multipacks

Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.
Package Case Study
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Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.

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