When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a high-speed energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
Sweet Organics, a new line of organic snacks from Seasons Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his companys snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly. The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.
A clear clamshell made of recycled polyethylene terephthalate helps showcase the newest Oil of Olay® moisturizer from Cincinnati-based Procter & Gamble. Thermoformed by Creative Forming (Ripon, WI), the clamshell recently earned an award in the Roll-fed/Consumer Housewares category in the 11th annual thermoforming competition sponsored by the Society of Plastics Engineers.
English horse-feed manufacturer Dodson & Horrell of Kettering, Northants, needed a new method of coding information onto the sides of its feed bags—preferably one as sturdy as the horses consuming the feed.
In May, 2000, Barbara’s Bakery, a Petaluma, CA-based natural foods maker, began using oriented polypropylene “eco” bags to sell family-sized packages of its Organic Shredded Oats and Organic Puffins cereals.
Mary Kay Inc., the Dallas-based global direct-selling manufacturer of skin care and beauty products, is implementing Design-Expert® mathematical software from Stat-Ease (Minneapolis, MN) to help avoid product launch delays and unnecessary rework costs.
United Distillers & Vintners recently replaced glass with polyethylene terephthalate for 200-mL (6.76-oz) bottles of its TGI Friday’s® On the Rocks line of ready-to-drink cocktails. The custom bottles are injection/stretch blow molded by Schmalbach-Lubeca.
Kraft Food Services, Glenview, IL, was honored in October with the Package of the Year award from the Atlanta-based Assn. of Dressings and Sauces. Kraft’s patented wide-mouth, high-density polyethylene 1-gal jug includes a handle featuring a thumbprint and finger-grip for easy gripping, along with a screw cap and a pouring-friendly design.