Case Studies

Package Case Study
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A light, crisp, and refreshing redesign

Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
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Delta Faucet redesigned its carton exteriors for retail-bound packs (left) and for its trade customers (above). More colorful pr
Package Case Study
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'Beautifully Engineered' faucet packaging

Delta Faucet redesigns its packaging using preprinted boxes that include product photography to help instruct users. Inside, a new thermoformed tray stabilizes parts.
Package Case Study
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Recloseable feature 'snaps' onto Herr Foods' pretzel pack

At Snaxpo 2002, held February 16-19 in Chicago, Packaging World spotted printed prototype flexible film bags for Herr’s 22-oz Sourdough Bite Size Hard Pretzels that included the Easy Snap™ closure system.
After delivering a load of boxed coolers onto the left side of the shuttle table, a clamp truck driver backs away and pulls a la
Machine Case Study
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?®Everyday hero?? stretches savings at The Coleman Co.

A two-station machine stretch wraps a bundle of boxed coolers while a second is readied for the other station to save more than 37% in time and labor.
The first robotic loader (top right) for workplace water bottles was installed at Neverfail's Thornleigh plant.
Machine Case Study
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U.S. technology upgrades Australian water bottler

A 66% increase in productivity and a threefold boost in output accompany the installation of automated workplace water-bottle filling and handling.
This pick-and-place robot uses vacuum pick-up cups to transfer filled cups from the filling/lidding system to the case packer.
Machine Case Study
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Proficiently packed Pringles

Weighing just 8 g and resting on two ‘feet’ instead of a flat bottom, P&G’s single-serve Pringles package is automatically filled and case-packed on custom-built gear.
Package Case Study
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
With its center support and double-wall corners, the H-bliss-style box (above) was perfect for Valvoline's offset-neck bottle (b
Machine Case Study
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Creative cooperation at Valvoline

By getting a little creative with its suppliers, the Valvoline Co. was able to overcome budgetary constraints that could have prevented a badly needed equipment upgrade.
Package Case Study
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Stand-up pouch for frozen veggies

A gussetted flat-bottom bag with a reclosable zipper feature is now being launched nationwide by Green Giant, a division of Minneapolis-based Pillsbury.
Package Case Study
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Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
Package Case Study
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P&G 'pumps' cleaning container

Cincinnati-based Procter & Gamble granted a license to Changing Paradigms LLC, West Chester, OH, to make and distribute a “kid-safe” household cleaner in the United States called Pampers Clean ‘n Play.
Package Case Study
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Frito-Lay bottles snacks ?to go?

While flexible packages have dominated grocers’ snack food aisles in recent years, two major snack producers have introduced new products in rigid containers in the past few months.
Package Case Study
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New product takes on bold look

In January, Dover, DE-based Playtex Products released its first daily facial care moisturizer under its Banana Boat line of sun-protection products.
Package Case Study
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Crushed kraft cushions case contents

Foam peanuts are on the way out at AtomicBox.Com, a logistics and fulfillment provider that warehouses, picks, packs, and ships products for manufacturers who choose to outsource such tasks.
Package Case Study
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IronKids bags bread winners

Bags for IronKids Bread from Sara Lee Bakery, St. Louis, MO, unveiled a new look in January, sporting photos of five youngsters that replace illustrated characters.
Machine Case Study
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