Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
In an extensive redesign of its Salon Selectives line, Unilevers Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives brand director.
Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.
An unusual double-bag system is being used for delivery of liquid for enteral nutrition in various Japanese hospitals. The system includes an aseptically filled inner Elopouch® bag, the kind often used for UHT milks.
VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.
A robot at Schroeder Milk palletizes cases from three lines in up to three different configurations at a time using specialized tooling to handle cases, pallets or slipsheets. System replaces manual palletization.