Case Studies

Package Case Study
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Design: Sophisticated redesign

Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
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Package Case Study
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Design: A simply sparkling redesign

For 12 years, Simple Green biodegradable cleansers occupied a bottle shape and design that apperared to be geared to heavy-duty professionals rather than consumers.
With its unique dispensing feature, the Fridge Pack works well in home refrigerators.
Package Case Study
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Consumers drive new 12-pack shape

Last summer, one Coca-Cola canner set out to change the shape of 12-pack paperboard carriers, and Coke Consolidated is now reaping the rewards.
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Package Case Study
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Printing that's best in class

Two stand-up pouches, a shrink-sleeve label, and a retro coffee bag boast printing that wowed FPA judges.
Package Case Study
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Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
Machine Case Study
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Multiple styles, single solution (sidebar)

The disappearing guides trick
Package Case Study
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P&G 'pumps' cleaning container

Cincinnati-based Procter & Gamble granted a license to Changing Paradigms LLC, West Chester, OH, to make and distribute a “kid-safe” household cleaner in the United States called Pampers Clean ‘n Play.
Case packer (above) uses customized, interchangeable cassettes to handle a variety of container styles and sizes (left) via tool
Machine Case Study
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Multiple styles, single solution

A specialized case packer at Custom Building Products handles a range of styles from cylinders to ovals to F-style containers, in pints to 2 ½-gal sizes. See in-plant video
Package Case Study
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Frito-Lay bottles snacks ?to go?

While flexible packages have dominated grocers’ snack food aisles in recent years, two major snack producers have introduced new products in rigid containers in the past few months.
Package Case Study
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Miller debuts Skyy Blue 'malternative'

Skyy Blue, a 12-oz malt-based alcoholic beverage, debuts this month in a cobalt blue glass bottle similar to the one that helped make Skyy Vodka a success.
Package Case Study
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Speedy packing service 'Xpress'es itself

When Zebra Pen needs to fill orders for its major retail customers in a hurry, the Edison, NJ-based company often turns to CardPak (Solon, OH) and its XpressCombo service to print the blister cards for its packs of pens, markers, and pencils.
Package Case Study
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Century seals securely

Diameters may range from 38 to 120 mm, but regardless of the neck finish on HDPE jars filled on four packaging lines at Century Foods, tamper evidence is assured since the August installation of four induction-sealing machines from Pillar Technologies (Hartland, WI).
Package Case Study
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'Tall blonde' bottle proves versatile

Southerners have a new beer option from Carolina Beer & Beverage, LLC, a regional craft brewer in Mooresville, NC: Tall blonde, a 16-oz longneck PET barrier bottle containing a light pilsner-style brew.
Package Case Study
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Shapely canisters treat cookies, dog food

Distinctive tapered canisters with rounded corners are creating differentiation for products in two separate categories, and in two different countries. In the United States, Dayton, OH-based Iams Company in November began to use the Linearpak® container for its new Eukanuba Healthy Extras Biscuits.
Machine Case Study
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Ink-jet upgrade for R.J. Reynolds

In a project involving multiple cigarette-making plants, R.J. Reynolds Tobacco Co. of Winston-Salem, NC, recently made a major investment in ink-jet case printers supplied by FoxJet (Arlington, TX).
Package Case Study
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Swanson spins out pop-top lid

Packaging World editors spotted an easy-open pop-top lid on Campbell’s Swanson-brand 14-oz beef and chicken broth cans in Chicago-area supermarkets.

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