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Case Studies

Machine Case Study
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E-commerce demands quick-change equipment

Packworld.com visitors relate packaging changes necessary for e-commerce, direct-to-consumer sales through an exclusive survey conducted late last year.
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Machine Case Study
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Coders save company its sweet time

Just Born’s ink-jet coders print date codes on cartons and trays of candy with minimal changeover time.
On board the 14-station rotary filler/sealer (above), the upgraded sensor reads the registration mark (left) to orient the tube
Machine Case Study
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'Enlightened' registration slashes tube scrap

A move to an upgraded vision sensor for tube registration helps filling at Access Business Group stay out of the dark. Literally.
Package Case Study
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
Machine Case Study
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Coupling smooths packer's pick-and-place motion (sidebar)

Tech talk
Package Case Study
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
Coupling that connects the servo motor to the pick-and-place carriage can be seen onboard the case packer at the very top of the
Machine Case Study
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Coupling smooths packer's pick-and-place motion

Servo motor coupling provides smooth and accurate pick-and-place motion in a case packer at Jersey Juice.
Package Case Study
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
Unilever's revamped overcap sortation and orientation system smooths out what had been a jam-laden setup.
Machine Case Study
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Unilever overcomes overcapping obstacles

Unilever’s overcap sorter/orienter/feeder for aerosol hairsprays lifts production rates by 22% and eliminates constant jams.
Package Case Study
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
Machine Case Study
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New line helps repackaging pay off (sidebar)

Repackaging’ defined
Package Case Study
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Packaging mirrors free-spirited consumers

In an extensive redesign of its Salon Selectives line, Unilever’s Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives’ brand director.
Overhead hoppers on each electronic tablet counter are fed by a bucket that travels on demand from a floor-level hopper (inset)
Machine Case Study
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New line helps repackaging pay off

Added last August, RxPak’s newest drug repackaging line is notable not only for its level of automation, but also for the senior-friendly, child-resistant closure it applies. See in-plant video
Package Case Study
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

Dunnage options, economics
Package Case Study
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).

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