Case Studies

Package Case Study
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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
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Package Case Study
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
Package Case Study
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Peanut butter twin-pack spreads to market

Driven by a request from BJ’s Wholesale Club store chain customer, Everett, MA-based peanut butter and nut packer Leavitt Corp. in January began producing a two-pack of peanut butter that’s unitized in a printed polyvinyl chloride sleeve.
Package Case Study
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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
Package Case Study
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New twist on graphics

For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
Package Case Study
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
Package Case Study
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Yoplait 'whips' up new design

When introducing the new Whips! yogurt, a line extension of Yoplait, Minneapolis-based General Mills turned to Keck Garrett Associates (Chicago, IL) to design a package that would convey the smooth, mousse-like texture of the yogurt and present it as an indulgent yet healthy choice for women.
Machine Case Study
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Digital case printer brings savings

Since Smith Frozen Foods replaced two off-line flexo case printers with a Model 3200 off-line digital case printer from Iconotech (Clinton, CT), one operator can now do the work formerly done by two.
Package Case Study
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Nostalgic carton graphics

Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
Package Case Study
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A light, crisp, and refreshing redesign

Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
Delta Faucet redesigned its carton exteriors for retail-bound packs (left) and for its trade customers (above). More colorful pr
Package Case Study
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'Beautifully Engineered' faucet packaging

Delta Faucet redesigns its packaging using preprinted boxes that include product photography to help instruct users. Inside, a new thermoformed tray stabilizes parts.
Package Case Study
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Recloseable feature 'snaps' onto Herr Foods' pretzel pack

At Snaxpo 2002, held February 16-19 in Chicago, Packaging World spotted printed prototype flexible film bags for Herr’s 22-oz Sourdough Bite Size Hard Pretzels that included the Easy Snap™ closure system.
After delivering a load of boxed coolers onto the left side of the shuttle table, a clamp truck driver backs away and pulls a la
Machine Case Study
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?®Everyday hero?? stretches savings at The Coleman Co.

A two-station machine stretch wraps a bundle of boxed coolers while a second is readied for the other station to save more than 37% in time and labor.
The first robotic loader (top right) for workplace water bottles was installed at Neverfail's Thornleigh plant.
Machine Case Study
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U.S. technology upgrades Australian water bottler

A 66% increase in productivity and a threefold boost in output accompany the installation of automated workplace water-bottle filling and handling.
Package Case Study
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
This pick-and-place robot uses vacuum pick-up cups to transfer filled cups from the filling/lidding system to the case packer.
Machine Case Study
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Proficiently packed Pringles

Weighing just 8 g and resting on two ‘feet’ instead of a flat bottom, P&G’s single-serve Pringles package is automatically filled and case-packed on custom-built gear.

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