Case Studies

Package Case Study
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Kodak sees ?Advantix? in pouch

Kodak Canada Inc. is test marketing a four-pack of its Advantix-brand photographic film in a reclosable zippered gusseted pouch in Canada. It’s believed that this is the first film sold in a resealable pouch in North America.
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Package Case Study
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Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
Statcorp's new packaging system (above) requires just one operator and the new bagger/printer combo.
Machine Case Study
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Printer/bagger lets Statcorp pack 'stat'

Maker of blood-pressure cuffs adds an imprinting bagger to cut labor and label costs, while productivity soars.
Package Case Study
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.
Ryt-way's new wrappers sit side-by-side (above).
Machine Case Study
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Wrapper does 'ryt' by contract packager

New wrapper greatly reduces material waste and labor costs while boosting productivity and employee morale.
Package Case Study
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
Package Case Study
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Package Case Study
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New film barrier helps fertilizer canister grow outdoor sales

Five years ago, Greenview Preen-brand weed preventer switched from a 15-lb multiwall bag to a 4-gal preformed paperboard canister to differentiate itself from the competition (see Nov.
Package Case Study
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Big boost in bagging salad

Zoltan Payerli of Salinas, CA-based Fresh Express is looking forward to Pack Expo Las Vegas 2001, scheduled for Sept. 10-12 at the Sands Expo and Convention Center. His attendance there two years ago led to the installation of a 16-head combination scale from Yamato, which is represented by Hayssen, a Barry-Wehmiller Co. (Duncan, SC).
Cutaway diagram shows just how much space the heat-generating chamber occupies inside the can.
Package Case Study
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Nestlé tests an award-winning can

Consumers on the go continue to drive packaging development around the world. This time it’s a self-heating can of coffee from Nestlé UK.
Bags leaking and long lead times led No Pudge! Foods' Lindsay Frucci to switch from bags (below, far left) to a bag-in-box confi
Package Case Study
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New pack helps No Pudge! Foods fatten sales

A paperboard carton that offers on-shelf differentiation and an inner plastic bag that doesn’t leak help No Pudge! Foods’ natural brownie mix sales soar.
Package Case Study
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J-I-T decoration cures logistic challenges

A unique in-plant bottle decorating method at Voss of Norway solves procurement and inventory challenges while reducing breakage by 10%.
The standard Fosshield packs are shown at left (above). The back of a closed resealable bag and an empty unsealed bag shows the
Package Case Study
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Promotional package not just for promotions

Foss selects information-packed new header bag for its breakthrough anti-microbial kitchen wipe to quickly communicate product benefits in the store.
Machine Case Study
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New pack helps No Pudge! Foods fatten sales (sidebar)

No Pudge! leaps materials hurdles
Package Case Study
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Appeal inside and out

New Purina dog food bag employs vivid printing to catch dog owners’ eyes, great flavor inside to attract those owners’ canines.
Machine Case Study
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Furman polishes up brightstock packing (sidebar)

Major upgrades

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