Case Studies

Package Case Study
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Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.
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For its foodservice business, Mother Parker's sells bags of ground coffee under its own name as well as for brands it contract p
Machine Case Study
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Paired vf/f/s equipment 'brews' foodservice packs

By adding two vf/f/s machines, Mother Parker’s Tea & Coffee meets growing sales demand for small bags of ground coffee sold primarily to restaurants and hotels.
Package Case Study
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Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
Package Case Study
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Sweet success for ice cream packs

Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
Harley-Davidson uses molded pulp to help protect shipments of motorcycle parts and accessories, as shown (above) by packaging en
Package Case Study
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Molded pulp benefits beer, motorcycle parts shipments

Harley-Davidson and Merchant Direct discussed how they ride the advantages of molded pulp at IMPEPA’s late-September seminar.
David Van de Velde (shown above) could be called the 'curator' of the Vincent Van Gogh line of spirits. The vodka bottles (right
Package Case Study
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Vodka served at this art gallery

In the premium spirits category, Luctor shows Dutch heritage through extravagant decorating of Vincent Van Gogh vodkas, gin and a liqueur. Gallery graphics require 16 colors involving suppliers in five European countries.
Package Case Study
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Carnation relaunches Coffee-mate

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.
Package Case Study
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Silgan likes Rojek's end technology

Metalgrafica Rojek of Brazil has licensed Silgan Containers (Woodland Hills, CA) to produce and market in North America Rojek’s unique easy-open convenience end for metal cans or glass jars used for food, beverage or non-food applications.
Package Case Study
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Quicken capitalizes on brand equity

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.
Machine Case Study
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A vision for low-cost inspection (sidebar)

A detailed look
Package Case Study
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Regal solution protects bottles

Chalone Vineyard of Napa, CA, is the first to benefit from a new molded fiber technology called PulpFusion. Regale claims it can reduce costs by 80% and lead time by 90% compared to other molded fiber technologies.
The vision sensor's hand controller for set-up parameters is wired through the cartoner's main panel (above) with the view displ
Machine Case Study
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A vision for low-cost inspection

Access Business Group, the manufacturing arm for Amway, upgrades cosmetics packaging with new low-cost vision sensors that confirm literature insertion and label presence.
Package Case Study
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Getting a handle on salsa packaging

In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.
Machine Case Study
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Tri-extrusion heightens Haremar's capability (sidebar)

Central and remote control
Package Case Study
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Sargento to debut in-line slider

In January, Sargento Foods, Plymouth, WI, will become the first user of the Hefty® Slide-Rite® reclosure system on a package produced on a form/fill/seal machine.
Package Case Study
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Triarc goes triangular

White Plains, NY-based Triarc Beverage Corp. has introduced Mistic® Zotics™, a line of exotically flavored, all-natural drinks packaged in distinctive three-sided bottles.

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